Giving Program Pick For January, 2014: You’ve Cott Mail

Byte for byte, you can’t beat You’ve Cott Mail for arts news. It’s a one-two punch of good old fashioned email newsletter and an active Twitter feed that provides a steady stream of theme oriented mailings and topical tweets. Artfully directed by the archetypical arts news hound, not to mention Senior Director of Marketing and Creative Content for Alvin Ailey American Dance Theater (and three-day-beard aficionado), Thomas Cott, it should be at the tippy top of your arts news consumption habits.

ADAPTISTRATION-GUY-095Don’t miss out because you were inadvertently sucked into thinking email newsletters are out of style. Quite the contrary, they’re stronger than ever and You’ve Cott Mail is a perfect example by regularly pulling contributions published across a terrific landscape of culture outlets with same day relevancy alongside chestnuts from weeks prior. It’s simple, reliable, and inclusive. What more could you want?

Since Cott doesn’t maintain a virtual tip jar, I will make a donation to a nonprofit organization of his choice. If you have somehow missed out on all of the You’ve Cott Mail goodness over the years, you’re in luck as Thomas maintains an email campaign archive.

As an aside, for those who appreciate geeky thoughtfulness, you’ll be thankful that Cott distributes his newsletter via MailChimp using a super mobile friendly theme, making it that much easier to stay connected on your own terms. It’s the same service we use right here at Adaptistration for our weekly e-mail summary and I can’t recommend it enough.

What Is The Giving Program?

The brainchild of Shoshana Fanizza from Audience Development Specialists (ADS), the Giving Program is a way to acknowledge those within the culture blogging community that I believe make a difference. I’ll be posting something each moth featuring the latest Giving Program target, although for obvious conflict of interest reasons, I’ll have to exclude what would otherwise be my shortlist of authors at Inside The Arts (plus I’m pretty sure they already know I love them).

I hope everyone considers giving the program a try; all you have to do is follow Fanizza’s four point guideline:

  1. I will keep track of the blogs and other free information sites that I have come to rely on.
  2. Every month I will decide on a person to donate or contribute.
  3. I am making sure to value the people that are making a difference and showing them my appreciation with this gift.
  4. I am making note of what happens to me during this program.

[ilink url=””]Visit The Giving Program Archive[/ilink]


About Drew McManus

"I hear that every time you show up to work with an orchestra, people get fired." Those were the first words out of an executive's mouth after her board chair introduced us. That executive is now a dear colleague and friend but the day that consulting contract began with her orchestra, she was convinced I was a hatchet-man brought in by the board to clean house.

I understand where the trepidation comes from as a great deal of my consulting and technology provider work for arts organizations involves due diligence, separating fact from fiction, interpreting spin, as well as performance review and oversight. So yes, sometimes that work results in one or two individuals "aggressively embracing career change" but far more often than not, it reinforces and clarifies exactly what works and why.

In short, it doesn't matter if you know where all the bodies are buried if you can't keep your own clients out of the ground, and I'm fortunate enough to say that for more than 15 years, I've done exactly that for groups of all budget size from Qatar to Kathmandu.

For fun, I write a daily blog about the orchestra business, provide a platform for arts insiders to speak their mind, keep track of what people in this business get paid, help write a satirical cartoon about orchestra life, hack the arts, and love a good coffee drink.

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