During the Minnesota Orchestra lockout, one of Adaptistration’s most popular articles related to that topic was when I made more than a decade of the organization’s IRS returns available for download in one handy pdf file.
Typically, that info is secured under digital lock and key in my consulting resource vault but I’m already witnessing a good bit of not-so-healthy arm chair analysis based on incomplete or limited data so it is time again to dig deep and offer up the goods.
In this case, the financial document goodie bag contains fourteen (14) seasons worth of IRS 990s from the Woodruff Arts Center (WAC), the Atlanta Symphony Orchestra’s (ASO) parent organization; everything from the 1998-99 season through the most recently available filing from the 2011-12 season.
A Little Experiment On Motivation & Social Sharing
When the Minnesota documents were made available, they could only be accessed via a social share wall; meaning, you had to post a link to the article on your Facebook or Twitter account before you could access the download. This time around, I’m not going to place the file behind the share-wall and instead opt for an honor system that asks each person who downloads or shares a copy with friends or colleagues also takes the time to post a link to this post via your social networks.
Since the numbers of downloads and social shares for both efforts can be measured, I’m very curious to see which method produces the best download to share ratio. In short, is it better to require social action to access special data or will the honor system prevail?
[ilink url=”http://adaptistration.com/wp-content/uploads/Atlanta-Symphony-Robert-W-Woodruff-Arts-Center-Inc-1998-1999-through-2011-2012-IRS-990.zip?utm_source=ASO%20990&utm_medium=adaptistration&utm_campaign=ASO%20990%20download” style=”download”]Download the 41MB zip file and when you do, please use one of the social sharing links below.[/ilink]