Rise Of The Millennials

Although I typically let a reader segmentation survey go a good fortnight before compiling data, the first day’s results were fascinating enough that it seemed worthwhile to share some of it today, one trend in particular worth noting is Millennial readers are on the rise and in a big way.

Adaptistration People 043Of the nearly 100 readers that have completed the survey, more than half are Millennials and of those, two-thirds self-identify as a nonprofit performing arts executive, manager, or staffer. They are spread fairly evenly across the various administrative departments although there’s a slight leaning toward development and artistic administration career tracks.

Compared to Gen X and Baby Boomers, they read twice the number of blogs every day and one of the dominant reasons is to find a better perspective and more personality than traditional media outlets. At the same time, they are generally less satisfied with all mediums of cultural news compared to their elder peers.

I’m very anxious to see where these trends will go so to that end, if you haven’t done so already, thank you in advance for taking a moment to complete the survey.

Likewise, set aside some time today to read a related post from the end of 2013 titled The Habits Of Successful Young Arts Admin Professionals; it shares some insights about the traits (good and not-so-good) among Millennials who stand out from their peers along with how these qualities are sometimes very different from previous generations.

About Drew McManus

"I hear that every time you show up to work with an orchestra, people get fired." Those were the first words out of an executive's mouth after her board chair introduced us. That executive is now a dear colleague and friend but the day that consulting contract began with her orchestra, she was convinced I was a hatchet-man brought in by the board to clean house.

I understand where the trepidation comes from as a great deal of my consulting and technology provider work for arts organizations involves due diligence, separating fact from fiction, interpreting spin, as well as performance review and oversight. So yes, sometimes that work results in one or two individuals "aggressively embracing career change" but far more often than not, it reinforces and clarifies exactly what works and why.

In short, it doesn't matter if you know where all the bodies are buried if you can't keep your own clients out of the ground, and I'm fortunate enough to say that for more than 15 years, I've done exactly that for groups of all budget size from Qatar to Kathmandu.

For fun, I write a daily blog about the orchestra business, provide a platform for arts insiders to speak their mind, keep track of what people in this business get paid, help write a satirical cartoon about orchestra life, hack the arts, and love a good coffee drink.

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