Get Your Social Event Groove On

From 2005 through 2013, during the month of April, the Take A Friend To The Orchestra project featured more than a dozen critics, bloggers, musicians, classical music enthusiasts, and administrators writing about how average patrons throughout the country can invite friends who don’t regularly participate in live music events to a performance in your area.

TAFTOThe program is on furlough for a few seasons but that doesn’t mean the 83 contributions are out of style. If anything, all but a handful are fresher than ever and since grassroots audience building is more important than ever, you’ll find a wealth of inspiring articles.

Although every contribution is worth exploring, a few have always maintained a special connection with me and it was a genuine treat to revisit them while updating the site: Alex RossAlex ShapiroDavid J. LoehrElizabeth LundayFrank J. OteriGeorge DaughertyGeorge HunkaJeremy DenkJonathan BeckerMatthew GuerrieriMolly SheridanSam Bergman, and William Eddins.

But that’s really just the tip of the iceberg, head over to the resource site and you’ll find all of the contributions categorized by year, contributor type, and author. And if you’re so inclined, take a moment to post a comment here pointing out your favs and why you find them special.

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About Drew McManus

"I hear that every time you show up to work with an orchestra, people get fired." Those were the first words out of an executive's mouth after her board chair introduced us. That executive is now a dear colleague and friend but the day that consulting contract began with her orchestra, she was convinced I was a hatchet-man brought in by the board to clean house.

I understand where the trepidation comes from as a great deal of my consulting and technology provider work for arts organizations involves due diligence, separating fact from fiction, interpreting spin, as well as performance review and oversight. So yes, sometimes that work results in one or two individuals "aggressively embracing career change" but far more often than not, it reinforces and clarifies exactly what works and why.

In short, it doesn't matter if you know where all the bodies are buried if you can't keep your own clients out of the ground, and I'm fortunate enough to say that for more than 15 years, I've done exactly that for groups of all budget size from Qatar to Kathmandu.

For fun, I write a daily blog about the orchestra business, provide a platform for arts insiders to speak their mind, keep track of what people in this business get paid, help write a satirical cartoon about orchestra life, hack the arts, and love a good coffee drink.

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