Although I would caution any arts organization to avoid getting caught up in the “we have to be on every social media platform” bear trap, that’s doesn’t mean Twitter or Facebook have to be your only options. But the only way to find out if one of the other platforms will deliver the biggest bang for your buck is to try them out, so you might as well have a reliable guide to getting started.
To that end, several of the authors at ArtsHacker have been putting together a series of articles designed to cover everything an arts manager needs to know about using Instagram. The first two articles are now available:
- Instagram For Arts Orgs: What It Is And What You Need To Know About Setting Up An Account by Jonathan Eifert does a fantastic job at walking you though the entire setup process. With copious screencaps, you won’t have to worry about getting lost in the process and along the way, Eifert points out areas were some setup options may be worth considering over others. The article goes so far as to show you how to begin researching your new audience.
- Instagram for Arts Orgs: What You Need To Know About Content And Setting Goals by Sarah Marczynski dives into strategy by covering the different considerations for setting goals and creating content.
Additional articles from Eifert and Marczynski along with Philip Pashke will use real-life examples to provide an even better frame of reference for creating and measuring the success of your Instagram campaigns.
This is one of the first coordinated efforts at ArtsHacker which features a series of articles from multiple authors covering a single topic and so far, the results have been excellent. Providing nuts-and-bolts style content geared expressly for arts managers is what we would like to do more of in the future so don’t be shy about suggesting any topics for subsequent efforts.