Learn How To Handle Instagram Like A Pro

Although I would caution any arts organization to avoid getting caught up in the “we have to be on every social media platform” bear trap, that’s doesn’t mean Twitter or Facebook have to be your only options. But the only way to find out if one of the other platforms will deliver the biggest bang for your buck is to try them out, so you might as well have a reliable guide to getting started.

Adaptistration Guy Instagram AgainTo that end, several of the authors at ArtsHacker have been putting together a series of articles designed to cover everything an arts manager needs to know about using Instagram. The first two articles are now available:

Additional articles from Eifert and Marczynski along with Philip Pashke will use real-life examples to provide an even better frame of reference for creating and measuring the success of your Instagram campaigns.

This is one of the first coordinated efforts at ArtsHacker which features a series of articles from multiple authors covering a single topic and so far, the results have been excellent. Providing nuts-and-bolts style content geared expressly for arts managers is what we would like to do more of in the future so don’t be shy about suggesting any topics for subsequent efforts.

About Drew McManus

"I hear that every time you show up to work with an orchestra, people get fired." Those were the first words out of an executive's mouth after her board chair introduced us. That executive is now a dear colleague and friend but the day that consulting contract began with her orchestra, she was convinced I was a hatchet-man brought in by the board to clean house.

I understand where the trepidation comes from as a great deal of my consulting and technology provider work for arts organizations involves due diligence, separating fact from fiction, interpreting spin, as well as performance review and oversight. So yes, sometimes that work results in one or two individuals "aggressively embracing career change" but far more often than not, it reinforces and clarifies exactly what works and why.

In short, it doesn't matter if you know where all the bodies are buried if you can't keep your own clients out of the ground, and I'm fortunate enough to say that for more than 15 years, I've done exactly that for groups of all budget size from Qatar to Kathmandu.

For fun, I write a daily blog about the orchestra business, provide a platform for arts insiders to speak their mind, keep track of what people in this business get paid, help write a satirical cartoon about orchestra life, hack the arts, and love a good coffee drink.

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