Tools Of The Trade Get Cooler Every Year

Show of hands, who hates compiling metrics data so that non-geeks can get as much out of it as you do? Hard core data geeks love good old spreadsheets chocked full of numbers and formulas but for most folks, that’s absolutely eye-glazing. And if you’ve ever been responsible for putting together reports that pull metrics data from your Google Analytics account, you know how much trouble it is making it look pretty. Fortunately, all that is about to change.

I published an article today at ArtsHacker.com that takes a good look at Google’s new Data Studio tool, which brings point-and-click simplicity to metrics reporting. Even if you hate metrics data and are all about designing, you are going to love Data Studio. There’s a bunch of other really cool stuff to know as well but you’ll need to head over to ArtsHacker article for all of that goodness.