While performing some work for Venture clients recently, my development team and I found the need to perform some research and in the process, I reached into my files for a resource that I sadly neglected to mention here when it was released: The 2015 Ticketing Software Satisfaction Survey report from Carnegie Mellon’s Arts Management & Technology Laboratory.
Published every few years (or so), the report continues to grow into an enormously useful, dispassionate overview of ticketing systems.
The 101-page report by Dr. Brett Ashley Crawford, Danielle Gewurz, Stewart Urist, Kristen Sorek West, and Christine Sajewski shares the most up-to-date data and analysis on ticketing satisfaction, usage, and needs of based on responses from over 1,000 readers from organizations across the United States and Canada.
It isn’t a ticketing provider review but there’s plenty of information that performing arts organizations and presenters can use in order to help shape their project scope when considering providers.
Like all things related to online ticketing and box office, it is crucial that you first understand the differences between that functionality and a customer relationship management (CRM) solution, and web development. In many cases, ticketing and CRM functionality are bundled by a single provider while in other instances, they are mutually exclusive. Regardless, you’ll end up having to get those pieces of the puzzle working with your web developer.
If this all seems like a lot of spinning plates to keep an eye on, no worries, I’ve got just the for you: Understanding The Relationship Between Websites, Box Office, and CRM Reloaded 2016.
Since the first version was published in 2011, it has been one of the most popular articles at Adaptistration. It provides a clear explanation of each component in the website, box office/ticketing, and CRM relationship along with highlighting where they do and do not intersect.
Between that article and the 2015 Ticketing Software Satisfaction Survey report, you’ll be in far better shape to navigate those waters.