There’s A Reason Why Your Social Share Content Isn’t Always Accurate

Have you ever put together a new webpage or post and when you went to share on Facebook or Twitter, the wrong images or copy was showing up? That’s not all that uncommon and quite often, all you need to do is tell both social media platforms to take a fresh look at your copy.

Adaptistration People 047Long story short, Facebook and Twitter don’t crawl content nearly as often as someone like Google does so they don’t always recognize new content or updated existing content. As a result, you can end up with very sparse or outdated share message content.

Fortunately, the solution is super easy to use and I posted an article today at ArtsHacker that provides links to the validation tools at Facebook and Twitter along with walking you through how to use them.

Both tools only take seconds to use but help prevent all sorts of lost opportunity.

Read the article at

About Drew McManus

"I hear that every time you show up to work with an orchestra, people get fired." Those were the first words out of an executive's mouth after her board chair introduced us. That executive is now a dear colleague and friend but the day that consulting contract began with her orchestra, she was convinced I was a hatchet-man brought in by the board to clean house.

I understand where the trepidation comes from as a great deal of my consulting and technology provider work for arts organizations involves due diligence, separating fact from fiction, interpreting spin, as well as performance review and oversight. So yes, sometimes that work results in one or two individuals "aggressively embracing career change" but far more often than not, it reinforces and clarifies exactly what works and why.

In short, it doesn't matter if you know where all the bodies are buried if you can't keep your own clients out of the ground, and I'm fortunate enough to say that for more than 15 years, I've done exactly that for groups of all budget size from Qatar to Kathmandu.

For fun, I write a daily blog about the orchestra business, provide a platform for arts insiders to speak their mind, keep track of what people in this business get paid, help write a satirical cartoon about orchestra life, hack the arts, and love a good coffee drink.

Related Posts