Drew McManus on the orchestra business.
Throwback Thursday (#TBT) is more than just a fun social media time suck, it can actually help you improve your online presence. The Internet Archive’s Wayback Machine, which archives screencaps of your website, has been around for some time and it’s just as useful now as ever. Sure, it’s fun to see how some of the cringe-worthy designs from 2001 but go back within the last year and look for changes. …
Toward the end of 2015, I had the pleasure of working with Brian Artka from Size43 Creative, a firm that describes itself as creating films that connect people on a human level. Not long ago, Artka pointed me toward a presentation he put together for the Wisconsin Chapter of the Society of Marketing Professional Services that includes one of the best examples I’ve come across for making a real connection via …
Now that the Fort Worth Symphony Orchestra (FWSO) managed to avoid an ugly work stoppage and temporarily release some labor pressure by agreeing to a one-year extension, both sides have the opportunity to emerge from the specter of brinkmanship. Having said that, let’s examine some glass-half-full/glass-half-empty scenarios that may unfold over the next six months of negotiations. Glass-Half-Full Ultimately, negotiations are all about revenue and expenses but even though the latter …
Today marks the inaugural post for the first new blog at Inside The Arts since 2011: Who’s Your Audience?; Doug Rosenthal on the art and industry of classical music. The author is Washington DC based trombonist Doug Rosenthal, who serves as the Assistant Principal Trombonist of the Kennedy Center Opera House Orchestra/Washington National Opera Orchestra (fit that on a bumper sticker, I dare you!). Although Inside The Arts currently features a number …
It’s great when patrons share your content and events on Facebook but if you don’t have an image that conforms to Facebook’s recommended practices, you can end up lowering your conversion rates thanks to the share dialog pulling an ill-suited image. This happens when you don’t assign a featured image to your content that Facebook can recognize and properly assign to the share dialog content. In many cases, a lack of …