Congratulations To Yuha Jung: AAAE 2017 Content Competition Winner

The embargo is officially lifted and I’m very happy to announce the winner of the Association of Arts Administration Educators (AAAE) 2017 Content Competition Winner is Yuha Jung.

Ms. Jung, an Assistant Professor at the University of Kentucky, will give a presentation on her winning entry at the AAAE 2017 conference in Edinburgh, Scotland.

Adaptistration People 176The article, titled Diversity Matters: Theoretical Understanding of and Suggestions for the Current Fundraising Practices of Nonprofit Art Museums, was published in the Journal of Arts Management, Law and Society in November 2015. Using the theory of the commons and social obligation theory of inclusion, this article critically examines current art museum fundraising practices in the United States that rely too much on traditional White, wealthy patrons. This leads museums to emphasize the limited interests of traditional donors, neglecting the needs of and potential support from their broader communities.

It doesn’t take much to see how Ms. Jung’s article ties in to the diversity questions we’ve been examining over the course of the last month:

I’m very excited to revisit some of the ideas from those posts and how they intersect with some of the key threads from Diversity Matters: Theoretical Understanding of and Suggestions for the Current Fundraising Practices of Nonprofit Art Museums.

But before we do, I strongly recommend you set aside some time to read Ms. Jung’s original paper (paywall) along with an article version she wrote for

About The Competition

Presented with support from The Wallace Foundation, the Competition was held to surface and celebrate the best content in the arts administration community on audience building and engagement. Entries were judged on their message, perspective, approach, and alignment to the Wallace Foundation’s Nine Effective Practices for Audience Development.

About Drew McManus

"I hear that every time you show up to work with an orchestra, people get fired." Those were the first words out of an executive's mouth after her board chair introduced us. That executive is now a dear colleague and friend but the day that consulting contract began with her orchestra, she was convinced I was a hatchet-man brought in by the board to clean house.

I understand where the trepidation comes from as a great deal of my consulting and technology provider work for arts organizations involves due diligence, separating fact from fiction, interpreting spin, as well as performance review and oversight. So yes, sometimes that work results in one or two individuals "aggressively embracing career change" but far more often than not, it reinforces and clarifies exactly what works and why.

In short, it doesn't matter if you know where all the bodies are buried if you can't keep your own clients out of the ground, and I'm fortunate enough to say that for more than 15 years, I've done exactly that for groups of all budget size from Qatar to Kathmandu.

For fun, I write a daily blog about the orchestra business, provide a platform for arts insiders to speak their mind, keep track of what people in this business get paid, help write a satirical cartoon about orchestra life, hack the arts, and love a good coffee drink.

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