#TBT The 2017 End Of Year Giving Campaign May Be The Most Important In Recent Memory

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Just in case you haven’t put 2 + 2 together yet to figure out that if either version of the GOPs proposed tax plan becomes law, it will likely produce an adverse impact on annual giving (details). As such, your 2017 end of year online giving campaign may be the final opportunity for donors to take advantage of charitable deductions. Today’s #TBT post provides two articles from 2016 that provide a …

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Did You Experience #GivingTuesday Fatigue?

Giving Tuesday

Thanks to the generosity of the Gates Foundation matching funds for donations made through Facebook, participation in #GivingTuesday is expected to reach all-time highs. From my own perspective, within the first hour of logging into my Facebook account, I had more than 100 notifications inviting me to fundraiser pages. By 12:00 noon CT, I stopped keeping track and simply turned off notifications entirely. Email campaigns messages started a hair slower but …

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It’s Easier To Show You Than Tell You

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Yesterday’s post about the impending net neutrality slowdowns garnered a good bit of attention but one common question I received from colleagues is how much of a difference all of the optimization work I suggested is really worth. After several exchanges, it seemed clear this is one of those items where showing is better than telling. Recently, I rolled out a major redesign for the Venture Platform sales website. In addition …

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Now That Net Neutrality Is Going Away, Here’s What You Should Be Doing To Prepare

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Right before the Thanksgiving holiday, Federal Communications Commission (FCC) Chairman, Ajit Pai, laid out his plan to repeal existing net neutrality rules. Net neutrality is the name given to the set of regulations that require Telecom providers, (like Internet Service Providers Comcast, Verizon, Time Warner, and AT&T) to deliver all web content at the same speed. Net neutrality creates an even playing field that allows nonprofit performing arts organizations the very …

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