It’s Easier To Show You Than Tell You

Yesterday’s post about the impending net neutrality slowdowns garnered a good bit of attention but one common question I received from colleagues is how much of a difference all of the optimization work I suggested is really worth. After several exchanges, it seemed clear this is one of those items where showing is better than telling.

Recently, I rolled out a major redesign for the Venture Platform sales website. In addition to new content, the updates featured most of the brand-new optimization enhancements I referenced in yesterday’s post. Take a look at the before and after impact on page speed performance:

page speed results

Although the previous load time of 3.3 seconds was a solid result, we managed to drop that by 45 percent even though the redesign featured far more image heavy content to the homepage than before. In a fully cached page visit, the new site page load drops from 1.8 down to 0.58 seconds! Lower HTTP requests, even tighter image optimization, and a host of related geek work produced exactly what we were looking for without any change in the hosting environment.

So, let’s imagine that the post net neutrality slowdowns add 25% or more to overall page load speeds. These improvements alone would go a long way toward offsetting those decreases.

Now, this doesn’t mean an optimization process capable of producing similar improvements will be a one-day fix for your organization’s site.


Instead, it illustrates just how much you stand to gain and regardless your budget size, you are far from powerless to push back against impending slowdowns.

In order to marginalize that hurt, you want to begin the process sooner than later so keep an eye out for each new series in the how-to articles coming to ArtsHacker this week.

And for no other reason than my entire team is really pleased with how our redesign turned out, take a moment to drop by and experience the site firsthand. We have a host of updated user testimonials and portfolios along with all new content about the platform’s features and functionality.

Venture Website Update

About Drew McManus

"I hear that every time you show up to work with an orchestra, people get fired." Those were the first words out of an executive's mouth after her board chair introduced us. That executive is now a dear colleague and friend but the day that consulting contract began with her orchestra, she was convinced I was a hatchet-man brought in by the board to clean house.

I understand where the trepidation comes from as a great deal of my consulting and technology provider work for arts organizations involves due diligence, separating fact from fiction, interpreting spin, as well as performance review and oversight. So yes, sometimes that work results in one or two individuals "aggressively embracing career change" but far more often than not, it reinforces and clarifies exactly what works and why.

In short, it doesn't matter if you know where all the bodies are buried if you can't keep your own clients out of the ground, and I'm fortunate enough to say that for more than 15 years, I've done exactly that for groups of all budget size from Qatar to Kathmandu.

For fun, I write a daily blog about the orchestra business, provide a platform for arts insiders to speak their mind, keep track of what people in this business get paid, help write a satirical cartoon about orchestra life, hack the arts, and love a good coffee drink.

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