Happy Thanksgiving!

I’m taking the rest of the week off from blogging and I hope everyone will be able to set aside time to enjoy a safe and relaxing Thanksgiving with family and friends. With any luck, there will be time over the break to finish up the Music of Star Trek podcast Kickstarter video and we can get that campaign officially underway! In the meantime…

Accept It Then Expand On It

Adaptistration People 003

Every now and then a post inspires a terrific round of thoughtful feedback and that was exactly the case with yesterday’s article about the San Diego Symphony’s New You campaign. And since this isn’t 2009, most of the conversation takes place inside social media channels, which means blog readers don’t always get to stay connected. The following two comments were posted on my Facebook wall, both do a fabulous job at …

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Have You Seen The San Diego Symphony’s (SDS) “New You” Marketing Campaign Yet?

Adaptistration People 078

The San Diego Symphony’s (SDS) New You marketing campaign is making the rounds for all the right reasons. It’s fairly straightforward: they put together a group of events to use as a starting point for new ticket buyers to consider for their first concert experience.  But in the same way a Kickstarter campaign turns viral, it’s the promotional video that pushes it over the good/great threshold. Pretty terrific, right? Hopefully, they’ll …

Read moreHave You Seen The San Diego Symphony’s (SDS) “New You” Marketing Campaign Yet?

Forget Coat Check, You Need To Color Check

Adaptistration Guy Pick a color

If you aren’t already aware of the Web Content Accessibility Guidelines (WCAG), there’s no better time than the present to get started. WCAG is a central element of a series of web accessibility guidelines published by the Web Accessibility Initiative of the World Wide Web Consortium (W3C), the main international standards organization for the Internet. In English, these are the standards that let people with disabilities interact with your online content. As of …

Read moreForget Coat Check, You Need To Color Check

Adaptistration Turns 15

Business is so busy right now that I missed my own blog anniversary. Nonetheless, November 3, 2018 marked Adaptistration’s 15th anniversary. Each year brings something new and wonderful and #15 was no exception. Let’s take a look at what Analytics tell us about this year’s highlights. Audience New readers increased by 9.2 percent. Overall traffic increased by 10.5 percent. Core readership increased 1.56 percent. The average readers spent 25 percent more …

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