Off To Johnstown, PA For A Workshop On User Experience

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I’m in Johnstown, PA today to lead a workshop on Website User Experience with a terrific group of participants taking part in a two-year capacity building initiative from Americans for the Arts. To be more precise, it’s the Arts Marketing and Audience Engagement in the 21st Century: Building the Capacity of Pennsylvania’s Cultural Sector. Funded by the Pennsylvania Council on the Arts, the program is designed to support, strengthen and advance …

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Confused By All The Recent Changes In Mailchimp?

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Let’s end the week on a skills-oriented post. If you’re a Mailchimp user, you’ve probably noticed the host of changes and enhancements they’ve rolled out of the last few months. One of the biggest is a complete overhaul of their list and segmentation functionality and if you didn’t know it was coming, it was probably a rude awakening. Fortunately, ArtsHacker has you covered with a recent post from Ceci Dadisman. She’ll …

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Have You Subscribed To ArtsMail Yet?

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Ever since Thomas Cott retired his newsletter, arts admins have been looking for a good replacement. To that end, #ArtsMarketingMaven, Ceci Dadisman, recently launched ArtsMail which she describes as “a weekly email digest chock-full of useful information for arts administrators. The content is curated by arts marketer (and admitted arts administration nerd) Ceci Dadisman. Each week, you can expect everything from news about what is going on in our industry to …

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Disrupting Musician Employment Agreements

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In her 2015 book, Reinventing Dell: The Innovation Imperative, Heather Simmons, former Dell General Manager and Executive Director of Marketing from 1992-2005 wrote “Those who disrupt their industries change consumer behavior, alter economics, and transform lives.” I couldn’t agree more, but even though disruption inside the classical music field is a tall order, it shouldn’t preclude us from looking for opportunities. As someone who has worked for more than two decades …

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Special Mid-Day Report: Chicago Symphony Cancellations Snowball

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The Chicago Symphony Orchestra Association (CSOA) announced the cancellation or postponement of scheduled concert activity through April 23. This includes four subscription concerts (4/18, 4/19, 4/20, and 4/21) along with 14 additional events. The decision to cut such a large swath of events is an indication that even larger cuts are in store barring a new agreement. The musicians recently rejected the CSOA’s last, best, and final offer as it continued …

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