Let’s Science the Sh*t Out Of Social Distancing Ticket Revenue

There’s a fascinating article (h/t Rainer Glaap) at ActivityStream.com that examines very positive results from efforts to science our way through maximizing revenue during live events if halls reopen with social distancing regulations in effect.

It’s a positive step in the direction we examined from 5/6/2020 in that Activity Stream’s work includes maximum effort analysis to begin calculating optimum seating configurations for sales of single and group adjacent seating. They take things to the next level by creating an algorithm to automatically adjust available seating options when anticipated reductions in distancing requirements roll out.

Do yourself a favor and make sure you and your box office manager reads this article.

Social Distancing And Seating – Letting An Algorithm Take Control

About Drew McManus

"I hear that every time you show up to work with an orchestra, people get fired." Those were the first words out of an executive's mouth after her board chair introduced us. That executive is now a dear colleague and friend but the day that consulting contract began with her orchestra, she was convinced I was a hatchet-man brought in by the board to clean house.

I understand where the trepidation comes from as a great deal of my consulting and technology provider work for arts organizations involves due diligence, separating fact from fiction, interpreting spin, as well as performance review and oversight. So yes, sometimes that work results in one or two individuals "aggressively embracing career change" but far more often than not, it reinforces and clarifies exactly what works and why.

In short, it doesn't matter if you know where all the bodies are buried if you can't keep your own clients out of the ground, and I'm fortunate enough to say that for more than 15 years, I've done exactly that for groups of all budget size from Qatar to Kathmandu.

For fun, I write a daily blog about the orchestra business, provide a platform for arts insiders to speak their mind, keep track of what people in this business get paid, help write a satirical cartoon about orchestra life, hack the arts, and love a good coffee drink.

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