Drew McManus on the Orchestra business | est. 2003

The Various Paths Of COVID Era Bargaining

Fri, Sep 9, 2020
As shutdowns continue, orchestras with regularly scheduled collective bargaining agreement (CBA) renewals are finding themselves thrust into bargaining during less than ideal conditions. Add those with need reopen existing CBAs into the mix and we’re just starting to see how all of this is unfolding. The Boston Symphony Orchestra (BSO) announced a new multi-year agreement

Just The Sort Of Thing To Help You Stay On Track

Thu, Sep 9, 2020
Visit ArtsHacker.com
I published an article at ArtsHacker yesterday pointing to something written by researcher Victor Yocco that provides exactly the sort of thing arts marketers need right now: effectively design to gain and hold attention for digital products. He had me at an overview of transient and sustained attention. The ArtsHacker articles covers some the highlights

Another Step Toward Monetizing Socially Distanced In-Person Concert Events

Wed, Sep 9, 2020
Jim Farber has been following classical music organizations making the leap from testing free in-person socially distanced events to those that are strictly admission based. His latest article in the 9/14/2020 edition of the sfcv.org examines Mainly Mozart’s efforts over the summer that have evolved into a sort of live concert terrarium testing environment. The

Shop Talk S01E03: Deconstructing Silos

Tue, Sep 9, 2020
In the beginning when Artsgod created nonprofit administration, the org chart was a formless void of jack-of-all-trades that covered the face of the deep. Then Artsgod said, “Let there be light” and there was light. Artsgod saw that the light was good; and he separated marketing from development. Artsgod called the light earned income and

In the Age Of COVID, Necessity Is The Mother Of Invention

Mon, Sep 9, 2020
Orchestras that aren’t shuttered through 2021 face a similar challenge in that they need to identify venues that meet local, state, and national safety guidelines. The trouble with that is many don’t own their own facility and as the Ft. Worth Symphony Orchestra recently learned, an owner can pull the rug out from under you
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