Another Step Toward Monetizing Socially Distanced In-Person Concert Events

Jim Farber has been following classical music organizations making the leap from testing free in-person socially distanced events to those that are strictly admission based. His latest article in the 9/14/2020 edition of the sfcv.org examines Mainly Mozart’s efforts over the summer that have evolved into a sort of live concert terrarium testing environment.

The article takes a look at the efforts from business, artistic, and operations perspectives. The organization plans on rolling out the latest phase for their October 17-24 five-event series of drive-in concerts where admission is charged per car.

I’m hoping lessons learned from these events don’t get lost once groups adopting a mostly shelter-in-place approach return to traditional concert activity. In the meantime, be sure to set aside some time to give the full article a thorough read.

About Drew McManus

"I hear that every time you show up to work with an orchestra, people get fired." Those were the first words out of an executive's mouth after her board chair introduced us. That executive is now a dear colleague and friend but the day that consulting contract began with her orchestra, she was convinced I was a hatchet-man brought in by the board to clean house.

I understand where the trepidation comes from as a great deal of my consulting and technology provider work for arts organizations involves due diligence, separating fact from fiction, interpreting spin, as well as performance review and oversight. So yes, sometimes that work results in one or two individuals "aggressively embracing career change" but far more often than not, it reinforces and clarifies exactly what works and why.

In short, it doesn't matter if you know where all the bodies are buried if you can't keep your own clients out of the ground, and I'm fortunate enough to say that for more than 15 years, I've done exactly that for groups of all budget size from Qatar to Kathmandu.

For fun, I write a daily blog about the orchestra business, provide a platform for arts insiders to speak their mind, keep track of what people in this business get paid, help write a satirical cartoon about orchestra life, hack the arts, and love a good coffee drink.

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