Jim Farber has been following classical music organizations making the leap from testing free in-person socially distanced events to those that are strictly admission based. His latest article in the 9/14/2020 edition of the sfcv.org examines Mainly Mozart’s efforts over the summer that have evolved into a sort of live concert terrarium testing environment.
The article takes a look at the efforts from business, artistic, and operations perspectives. The organization plans on rolling out the latest phase for their October 17-24 five-event series of drive-in concerts where admission is charged per car.
I’m hoping lessons learned from these events don’t get lost once groups adopting a mostly shelter-in-place approach return to traditional concert activity. In the meantime, be sure to set aside some time to give the full article a thorough read.
