Drew McManus on the Orchestra business | est. 2003

Piling On (in a good way)

Mon, May 5, 2022
Who doesn’t enjoy a good list post, to that end, Ruth Hartt published something at her blog highlighting six assumptions arts orgs need to rethink. I agree with all six of Hartt’s points and if you regularly read her blog, it shouldn’t come as a surprise that 1/3 of those items focus on the need

#TBT The Value Of Creative Design

Thu, May 5, 2022
A perennial problem that is particularly vexing for opera and theatre groups is how to approach event graphics when production photography for most events won’t be ready when season announcements roll out. One of the best options is to invest in quality graphic design to provide visuals until principal photography is available. Recently, one of

Alex Ross Could Not Be More Right

Wed, May 5, 2022
There’s a wonderful article by Alex Ross in the May 16, 2022 edition of The New Yorker where the author declares the South Dakota Symphony Orchestra (SDSO) is one of “America’s Boldest Orchestras.” Granted, he roped me in right out of the gate by framing the piece with a comparison of SDSO’s budget and the

Creating A Good User Experience Doesn’t Have To Include A Fight

Tue, May 5, 2022
When it comes to the concert experience, it’s impossible for anyone inside the business to go through the process with new patron empathy. Everything from buying tickets online to the in-person event are designed by people with varying degrees of experience with the process. Granted, I’ve been focusing on these questions as they apply to

Scarcity Is The New Black (no one wants to wear)

Mon, May 5, 2022
I don’t usually recommend books but every now and then there’s an exception to that rule and in today’s case, it’s Scarcity: Why Having Too Little Means So Much by Sendhil Mullainathan and Eldar Shafir. Drawing on cutting-edge research from behavioral science and economics, Mullainathan and Shafir show that scarcity creates a similar psychology for