Examining The LA Opera’s Pilot Program To Put Opera Into Popular Media Culture Part 2

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Over the 2014/15 and 2015/16 seasons, the Los Angeles (LA) Opera implemented a program to promote opera to the general public by placing opera and opera-related stories and images in popular television, film, and other entertainment media. The program came about thanks to an Opera America’s Building Opera Audiences grant. Part 1 in this series examined the program’s scope and implementation and today’s installment will focus on what the LA Opera …

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Examining The LA Opera’s Pilot Program To Put Opera Into Popular Media Culture Part 1

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In 2014, I served as an adjudicator for an Opera America grant panel. One of the grant recipients was the Los Angeles (LA) Opera, which used the funding to initiate a pilot program to put opera into popular media culture. At the time, it was an ambitious and intriguing program. Here’s how the organization described the program in their grant proposal: LA Opera seeks to pilot a program to more heavily …

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Talking About 2019 With Rachel Katz From A Tempo

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I had the pleasure of talking to WWFM’s Rachel Katz for her program, A Tempo via a retrospective of 2019. Granted, there was a lot of ground to cover but she did a good job at keeping me in-line and on track with topics that covered labor disputes, diversity, discrimination, and quite a bit more. The classical music world grappled with a variety of issues in 2019 – increasing diversity and inclusion, …

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An Orchestra Stakeholder’s Guide To New Year’s Resolutions

It’s that time of year and even though we’re eyeball deep in the age of anxiety, one odd byproduct is it makes the whole resolution thing that much more straightforward. To that end, one simple thing all stakeholders can resolve is making a conscious effort to be more empathetic to one another. Now, let’s look at stakeholder specific resolutions: Board Members Executives Administrators & Staffers Conductors Musicians Volunteers You’re already awesome. …

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Do You Want More Earned Income Revenue In 2020? Then Here’s What You Should Expect From Your Ticketing Providers

Regular readers have heard me complain over the years about artificial limitations ticketing and customer relationship management (CRM) platforms place on earned income potential. One of the more popular posts on the topic was from 2015 where we examined how limitations in ticketing functionality were synthetically influencing discussions on earned income strategy. To Subscribe, Or Not To Subscribe, That Is NOT The Question Fast forward a few years and I’m sad …

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