Drew McManus
Are You Making Decisions With Half-Naked Data?
Fri, Oct 10, 2017
by Drew McManus
If you or your organization(s) are using Google Analytics (GA) without syncing it to a Google Search Console (GSC) account, you’re making metrics driven decisions with half naked data. The problem is too many arts professionals don’t even know GSC exists but even when they discover it, they end up letting an account go fallow
#TBT October Work Stoppages Across The Past Decade
Thu, Oct 10, 2017
by Drew McManus
Knock on wood, it’s been a comparatively quiet beginning to the season regarding labor relations. Historically, strikes and lockouts tend to happen toward the front of the season and here’s a quick history of October based work stoppages over the past decade, broken down by year: 2016 How To Look Like The Smartest Person In
Can’t Someone Else Worry About It?
Wed, Oct 10, 2017
by Drew McManus
Last week’s survey asking readers if their organization uses cross-domain tracking generated some very intriguing results in that the topic generated very little interest. The survey produced a whopping (#sarcasm) nine replies. Nine. This came as quite a surprise as the low engagement level runs contrary to both anecdotal evidence and a similar survey I
#CultureTrack17: Girls Just Wanna Have Fun…Boys, About 8% Less
Tue, Oct 10, 2017
by Drew McManus
According to the 4,035 consumers included in LaPlaca Cohen’s Culture Track 2017 report, the single greatest motivating factor for participating in a cultural event is to have fun. That’s not an insignificant point. At the same time, when we drill down into the raw data results for just Classical Music events, respondents found having fun
Have You Read The Culture Track 2017 Report Yet?
Mon, Oct 10, 2017
by Drew McManus
Self-described as an organization “dedicated to addressing the most pressing challenges facing the worlds of culture and creativity through research, education, dialogue, and action” Culture Track, developed by cultural marketing agency LaPlaca Cohen, recently released the latest edition of their triennial national research study of the behaviors and characteristics of 4,000 US cultural consumers. Reports
