Drew McManus
Are You Serious About Changing The Narrative?
Fri, Oct 10, 2017
by Drew McManus
Toward the end of summer, California Symphony Executive Director, Aubrey Bergauer, posted an article chronicling their work change out how they approach audience development. Gone is the full court press contact for first time ticket buyers to convert into subscribers and donors. Instead, they decided to focus on an audience development model closer to what
#TBT: 13 Years Later And Still No Box Suites And Chicken Strips
Thu, Oct 10, 2017
by Drew McManus
There’s a fascinating article by Mark Fisher in the 9/27/17 edition of The Guardian (H/T Ceci Dadisman’s ARTSMAIL newsletter) that examines the success of a Glasgow based theater series that encourages attendees to bring food and drink to the performance. When discussing The Guardian article with a colleague, she mentioned “What would the arts and
Because This Business Makes Six Degrees Of Kevin Bacon Look Like Child’s Play, That’s Why.
Wed, Oct 10, 2017
by Drew McManus
I’ve always been leery of LinkedIn but there’s no denying it has established itself as a go-to resource if you want to learn more about business contacts. But one item that continues to rub me the wrong way is the emphasis on quantity of contacts over quality. It’s no secret this business makes Six Degrees of
Why Nonprofits Need To Keep An Eye On The Unfolding Tax Plan Debate
Mon, Oct 10, 2017
by Drew McManus
Although any potential change to the US tax code as it related to charitable deductions is cause for some degree of concern, the plans being proposed by the Trump administration and the GOP are both worth your added attention and here’s what you need to know. One key change is the reduced incentive for filers
Classical Music Is Dying Because We Aren’t Dumbing It Down Enough