Drew McManus
Talking Metrics With Tomorrow’s Managers (and you get to join the fun)
Fri, Apr 4, 2016
by Drew McManus
I had the pleasure of serving as a guest lecturer for Columbia College Chicago’s Marketing Technology students. Providing not only an introduction to Google Analytics, but building the critical connections needed to understand how it functions in a larger digital marketing plan is something you don’t have to me twice to talk about. Instead of traditional presentation slides, I developed
NEWS FLASH (not really): Orchestra Musician Job Satisfaction Low (but you knew that)
Thu, Apr 4, 2016
by Drew McManus
There’s an intriguing article making the rounds from the 4/9/2016 edition of The Guardian. As part of their “What I’m really thinking…” series, the article was written by an anonymous orchestra musician who paints a remarkably bleak picture of what it is to be a professional orchestra musician. Granted, some of the pressures described in
Are You Getting Punished By Google For Too Many Broken Links?
Wed, Apr 4, 2016
by Drew McManus
Ten years ago, narrative marketing was the rage and one of the byproducts from that trend was a sharp uptick in the amount of static web content with embedded text links. At the same time, checking all of that content to see if any of those links went bad is about as engaging as a
Did Someone Say “Exploring The Impact Of Contemporary Technologies On The Marketing Process?”
Tue, Apr 4, 2016
by Drew McManus
It’s good to get out of the office when the opportunity presents itself and this Thursday, I will have the pleasure of joining Columbia College Chicago’s Marketing Technology students as a guest lecturer to speak some geek on Google Analytics. While preparing for the course, I dawned on me that since this is a marketing technology course, why
Adaptistration Jobs Turns Five
Mon, Apr 4, 2016
by Drew McManus
It’s hard to believe that five years have passed since Adaptation Jobs went live, but that’s exactly where we are. Since then, the site has continuously grown in popularity to become a leading destination for arts organizations to post openings and where job seekers go to find them. The service has been 100 percent free
