Drew McManus on the Orchestra business | est. 2003

Drew McManus

Even The Smartest Arts Managers Tend To Overlook This Critical Item

Fri, Mar 3, 2016
ArtsHacker.com
Few things are more wince-inducing than seeing an arts organization lose years of Google analytics data due to something as simple as staff attrition. Fortunately, it’s an easy bear trap to avoid if you know what to look for. To that end, I published an article today at ArtsHacker.com that explains exactly what the problem

Are You Looking For A Marketing Or Development Position?

Thu, Mar 3, 2016
Adaptistration People 023
I don’t typically point out job openings here at Adaptistration but today will be an exception to the rule thanks to an unusual set of circumstances that managed to produce not one, but two openings inside an organization for all the right reasons. In this instance, the Chattanooga Symphony & Opera (CSO) is looking for

Learn How To Handle Instagram Like A Pro

Wed, Mar 3, 2016
Adaptistration Guy Instagram Again
Although I would caution any arts organization to avoid getting caught up in the “we have to be on every social media platform” bear trap, that’s doesn’t mean Twitter or Facebook have to be your only options. But the only way to find out if one of the other platforms will deliver the biggest bang

Remembering That We Have More In Common Than Not

Tue, Mar 3, 2016
Adaptistration People 079
On the eve of the English National Opera labor showdown, I wanted to take a moment to revisit some research I put together as part of the What’s Working and Must Work session within the 2012 American Orchestras Summit, hosted by the University of Michigan. Titled What The Other Side Gets Right, I invited a cross section

If You’re Over 40 And Make Decisions About your Org’s Website, You Need To Watch This Video

Mon, Mar 3, 2016
Adaptistration People 045
We’ve all been in one of those meetings where important decisions need to be made about something crucial to an arts organization’s success and the senior executive responsible for making the decision seems hell-bent on a direction that screams out-of-date and out-of-touch. That’s HiPPO (Highest Paid Person’s Opinion) decision making at its worst. Although experience
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