Drew McManus on the Orchestra business | est. 2003

Drew McManus

The Venture Platform’s Next Big Thing

Thu, Mar 3, 2015
by Drew McManus
Venture Event Manager 2.5
Last month, we crossed the latest threshold in The Venture Platform’s evolution with the release of Venture Event Manager (VEM) 2.5. We’re not content with resting on our laurels following the tremendous growth in 2014 and this upgrade to Venture’s cornerstone functionality is the most profound piece of coding since we launched in 2011; moreover,
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What Everybody Ought to Know About Activating Demographics Reporting In Google Analytics

Wed, Mar 3, 2015
by Drew McManus
ArtsHacker.com
I published an article today at ArtsHacker that provides step by step instructions on how to activate one of the most important settings anyone with a Google Analytics account should be using. Ironically enough, the setting isn’t activated by default so you do need to pop in and click a single button buried inside an existing
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Five Articles People Should Stop Writing

Tue, Mar 3, 2015
by Drew McManus
Adaptistration People 013
In the silver age of new media, one might think that the proliferation of new voices and platforms would expand discussions about classical music. By and large, it has done exactly that; at the same time, it has also served as fertile ground for some of the least productive topics to proliferate like a super
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Fiber TV Ads Could Be Very Good News For Performing Arts Orgs

Mon, Mar 3, 2015
by Drew McManus
Adaptistration People 101
It may have flown under your radar but the 5/20/2015 edition of Gizmodo.com published an article by Matt Novak that reports on Google’s intent to begin modifying how television viewers using its Google Fiber service. Simply put, Google wants to sell ads directly and make them function more like their successful targeted online ads. Given
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Pittsburgh Strikes Back. At Themselves.

Fri, Mar 3, 2015
by Drew McManus
Adaptistration People 127
On 3/15/2015, the Pittsburgh Post-Gazette published an article by Elizabeth Bloom reporting on a $100,000 marketing study that uncovered audience development woes at the Pittsburgh Symphony Orchestra (PSO). On 3/19/2015, the chairs from the orchestra’s board and musicians’ committee (Dick Simmons and Micah Howard, respectively) co-authored an op-ed piece that takes issue with the article and,
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Adaptistration by Drew McManus LLC is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International.
Permissions beyond the scope of this license may be available at https://adaptistration.com/about/terms-of-use-and-permissions/.

PROFESSIONAL DISCLOSURE

Given the author’s position as an arts consultant and technology provider, he does not publish articles examining or focusing on current clients without first obtaining the client’s written permission.

EDITORIAL COMMITMENT

In order to ensure accuracy and provide a comprehensive perspective on any topic, I allow any individual or person officially representing an organization that appears in any Adaptistration article to submit a response which will be published, unedited. Responses are limited to 200 words and must address the issues at hand and the individuals and/or organizations must also be willing to maintain an open dialog for continued discussion.