Drew McManus
Brains…Process…Brains…
Fri, Sep 9, 2011
by Drew McManus
There’s a terrific post over at Butts In The Seats from 9/6/2011 that’s worth your while to read titled Brains, Rather Than Butts, In The Seats. The gist of the article focuses on the notion that arts marketing needs to shift away from a strategic mindset as defined by subscriptions. Now before you think this
Join The Dark Side
Thu, Sep 9, 2011
by Drew McManus
At nearly three quarters of a million views and more than 700 comments, you’ve probably seen the article from the 9/5/2011 edition of cracked.com by Lillian Marx titled 5 Bizarre Dark Sides to Modern Orchestras. Keep in mind cracked.com is a comedy site so don’t go into this thinking it’s an epilogue to a Foundation
My TEDx Talk Video Is Now Available
Wed, Sep 9, 2011
by Drew McManus
I’m pleased to report that the video from my TEDx: Technology and Transformation in the Arts talk from May, 2011 is now available at the TEDx YouTube Channel. All in all, I’m grateful that the video and audio came out quite well.
Get Into The Groove With Video Commercials
Tue, Sep 9, 2011
by Drew McManus
It’s never been easier to create some really high quality, stunning video commercials thanks to recent advances in digital video editing and visual effects rendering. So even if you don’t have a budget for broadcast commercials (who does?), you can start to take advantage of creating video commercials geared toward online distribution.
Patience Cures Many An Old Complaint
Mon, Sep 9, 2011
by Drew McManus
Today’s title is an Irish proverb and one wonders if that phrase would have ever been coined if they were running professional orchestras at the time. Nonetheless, complaints seem to be a staple of the arts administration environment. Blame it on a host of reasons; inadequate resources, artistic temperaments, the economy, lack of professionalism, and
