Get Into The Groove With Video Commercials

It’s never been easier to create some really high quality, stunning video commercials thanks to recent advances in digital video editing and visual effects rendering. So even if you don’t have a budget for broadcast commercials (who does?), you can start to take advantage of creating video commercials geared toward online distribution.

There are a number of commercial sites that sell terrific templates you can use to create your own commercials or you can go the route of hiring an expert in using one of the many digital video tools to take a template and turn it into a commercial for you. Here are a few of the most likely suspects to get you started:

Most of these sites have varying license options to cover everything from single, online use to broadcast. Be sure to read licensing language carefully and realize that any content you add needs to be properly licensed as well. Keep in mind that if you plan on editing and rendering commercials directly, you’ll need the necessary software products; all of the above resources are geared toward Adobe After Effects.

As an example of what you can do with some of the offerings from these resources, I recently wrapped up the first of a new series of videos for The Venture Platform. This video commercial serves as a preview of upcoming features in this week’s release of Venture 1.5. It should serve as a good example of what you can accomplish on a trim budget without settling for something that looks like a late night Cable TV commercial from the early 1990s selling diet pills.

Anyone else have some useful examples of a video project you recently created or additional resources?

About Drew McManus

"I hear that every time you show up to work with an orchestra, people get fired." Those were the first words out of an executive's mouth after her board chair introduced us. That executive is now a dear colleague and friend but the day that consulting contract began with her orchestra, she was convinced I was a hatchet-man brought in by the board to clean house.

I understand where the trepidation comes from as a great deal of my consulting and technology provider work for arts organizations involves due diligence, separating fact from fiction, interpreting spin, as well as performance review and oversight. So yes, sometimes that work results in one or two individuals "aggressively embracing career change" but far more often than not, it reinforces and clarifies exactly what works and why.

In short, it doesn't matter if you know where all the bodies are buried if you can't keep your own clients out of the ground, and I'm fortunate enough to say that for more than 15 years, I've done exactly that for groups of all budget size from Qatar to Kathmandu.

For fun, I write a daily blog about the orchestra business, provide a platform for arts insiders to speak their mind, keep track of what people in this business get paid, help write a satirical cartoon about orchestra life, hack the arts, and love a good coffee drink.

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