ArtsHacker – Page 25 – Adaptistration

If Providing Company Cell Phones Has Been Too Expensive, Take A Look At Google’s Project Fi

Thursday, May 12th, 2016 by Drew McManus

A few weeks ago, we conducted a poll asking arts managers and artists if their employer provided a company cell phone/plan. Just over 200 readers replied with an 80/20 split between managers and artists and perhaps unsurprisingly, the poll confirmed that the vast majority do not receive a company cell phone. But there’s more to the story. You can view the poll results directly but here’s the nutshell version: Only 17 …

Why Do Things That Seem So Simple End Up Being So Difficult?

Friday, May 6th, 2016 by Drew McManus

You copy some text from one document and try to paste it into another. It seems like such a simple task but far too often, it can turn into a frustrating time suck; especially when you’re trying to paste that copy into an online publishing platform for your website. Fortunately, there are some tools you can use to make things easier. I published an article covering tools you can use for …

Improved Marketing In An Environment Of Utter Chaos

Thursday, April 28th, 2016 by Drew McManus

Among the most valuable responses that come in each year from the reader segmentation are the topics readers would like to see more of in the coming year. My favorite from the most recent bunch simply said “improved marketing in an environment of utter chaos” (I edited out a colorful adjective, you can have fun inserting one on your own). And once you get past the entertaining phrasing and really think …

Thinking Responsively About Your Logos

Thursday, April 21st, 2016 by Drew McManus

It’s Spring and for many arts orgs, it means you’re in the process of putting together all of next season’s marketing content. That includes putting any branding updates in place for your web and print material and one item to consider is the potential for developing a version of your logo to use inside a responsive web environment. I published an article at ArtsHacker on this topic that examines a terrific …

Are You Getting Punished By Google For Too Many Broken Links?

Wednesday, April 13th, 2016 by Drew McManus

Ten years ago, narrative marketing was the rage and one of the byproducts from that trend was a sharp uptick in the amount of static web content with embedded text links. At the same time, checking all of that content to see if any of those links went bad is about as engaging as a root canal so many arts administrators tend to stick their heads in the sand and pretend …