ArtsHacker
If Providing Company Cell Phones Has Been Too Expensive, Take A Look At Google’s Project Fi
Thu, May 5, 2016
by Drew McManus
A few weeks ago, we conducted a poll asking arts managers and artists if their employer provided a company cell phone/plan. Just over 200 readers replied with an 80/20 split between managers and artists and perhaps unsurprisingly, the poll confirmed that the vast majority do not receive a company cell phone. But there’s more to
Why Do Things That Seem So Simple End Up Being So Difficult?
Fri, May 5, 2016
by Drew McManus
You copy some text from one document and try to paste it into another. It seems like such a simple task but far too often, it can turn into a frustrating time suck; especially when you’re trying to paste that copy into an online publishing platform for your website. Fortunately, there are some tools you
Improved Marketing In An Environment Of Utter Chaos
Thu, Apr 4, 2016
by Drew McManus
Among the most valuable responses that come in each year from the reader segmentation are the topics readers would like to see more of in the coming year. My favorite from the most recent bunch simply said “improved marketing in an environment of utter chaos” (I edited out a colorful adjective, you can have fun
Thinking Responsively About Your Logos
Thu, Apr 4, 2016
by Drew McManus
It’s Spring and for many arts orgs, it means you’re in the process of putting together all of next season’s marketing content. That includes putting any branding updates in place for your web and print material and one item to consider is the potential for developing a version of your logo to use inside a
Are You Getting Punished By Google For Too Many Broken Links?
Wed, Apr 4, 2016
by Drew McManus
Ten years ago, narrative marketing was the rage and one of the byproducts from that trend was a sharp uptick in the amount of static web content with embedded text links. At the same time, checking all of that content to see if any of those links went bad is about as engaging as a
