ArtsHacker

It is no secret that good color palettes implemented effectively can help sell tickets and inspire donations, but are there colors that can discourage revenue generation? According to research sponsored by the Australian government, the answer is “yes.” The Aussie’s want to discourage cigarette smoking and part of some recent government sponsored efforts include identifying a color capable of discouraging citizens from engaging in certain behaviors. Did this color work its …

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I can’t remember the last time a week went by and someone didn’t send me a link to a video an orchestra. Initially, these were limited to larger budget groups but the onset of affordable 4k video in smartphones has opened the floodgates. But just because you have a tool, doesn’t mean you’re ready to use it and two areas where in-house videos tend to suffer are lighting and sound. For …

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No doubt, Google Analytics (GA) is fantastic but one long running limitation is the lack of ability to track an individual user’s path through your website. This limitation has led to fundamental business plan for metrics competitors like Marketo, Eloqua and Pardot but all that may be changing with the introduction of GA’s new User Explorer feature. Ga calls it a user-centric analysis tool but in English, that simply means it …

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Although they have been around for more than a decade, podcasts have proven to be one of those digital mediums with sticking power. But if you don’t know how to go about creating and distributing your content, you can end up with a great idea that may end up doing more harm than good. Fortunately, ArtsHacker has been publishing a three-part series on how to go about podcasting the right way. …

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