Don’t Get Left In The Dark

Adaptistration People 199I can’t remember the last time a week went by and someone didn’t send me a link to a video an orchestra. Initially, these were limited to larger budget groups but the onset of affordable 4k video in smartphones has opened the floodgates. But just because you have a tool, doesn’t mean you’re ready to use it and two areas where in-house videos tend to suffer are lighting and sound.

For most, the former is an easier nut to crack than the latter and to that end, I published an article at ArtsHacker that features a fantastic tutorial from film maker Steve DiCasa on one of the most important concepts you need to know: three-point lighting. In just 10 minutes, you’ll learn what you need to make your videos go from dingy to professional.

Read The Article At

About Drew McManus

"I hear that every time you show up to work with an orchestra, people get fired." Those were the first words out of an executive's mouth after her board chair introduced us. That executive is now a dear colleague and friend but the day that consulting contract began with her orchestra, she was convinced I was a hatchet-man brought in by the board to clean house.

I understand where the trepidation comes from as a great deal of my consulting and technology provider work for arts organizations involves due diligence, separating fact from fiction, interpreting spin, as well as performance review and oversight. So yes, sometimes that work results in one or two individuals "aggressively embracing career change" but far more often than not, it reinforces and clarifies exactly what works and why.

In short, it doesn't matter if you know where all the bodies are buried if you can't keep your own clients out of the ground, and I'm fortunate enough to say that for more than 15 years, I've done exactly that for groups of all budget size from Qatar to Kathmandu.

For fun, I write a daily blog about the orchestra business, provide a platform for arts insiders to speak their mind, keep track of what people in this business get paid, help write a satirical cartoon about orchestra life, hack the arts, and love a good coffee drink.

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