Drew McManus on the orchestra business.
Sometimes, work is just downright fun and one one aspect that never gets old is introducing clients to Google’s Device Mode feature inside their Chrome browser. It’s such a remarkably useful and impressive tool that it never fails to come across like discovering fire. At the same time, it’s one of those things that you would likely never know about unless someone pointed out. I published an article about this feature …
Few things are more wince-inducing than seeing an arts organization lose years of Google analytics data due to something as simple as staff attrition. Fortunately, it’s an easy bear trap to avoid if you know what to look for. To that end, I published an article today at ArtsHacker.com that explains exactly what the problem is and the simple steps you can take to avoid it from happening to your organization. …
Although I would caution any arts organization to avoid getting caught up in the “we have to be on every social media platform” bear trap, that’s doesn’t mean Twitter or Facebook have to be your only options. But the only way to find out if one of the other platforms will deliver the biggest bang for your buck is to try them out, so you might as well have a reliable …
tven for seasoned professionals, writing powerful and effective headlines isn’t always second nature. In a field where so many segments have witnessed a dramatic shift in marketing nomenclature, the task becomes that much more difficult. More than a few of the older conventions no longer apply so if you have more than a decade of experience in the field, it never hurts to brush up on new standards. To that end, …
I spent the weekend preparing taxes so no new post today, however, it seems fitting to point over to a finance related resource. To that end, Samantha Teter authored a wonderfully useful post on 2/29/2016 at ArtsHacker titled Financial Resources For New Executives that’s absolutely worth your time. It’s filled with plenty of useful resources but there’s added value via Teter’s perspective serving as her organization’s Interim Executive Director for the …