A Handy Resource For Writing Headlines

ArtsHacker.comtven for seasoned professionals, writing powerful and effective headlines isn’t always second nature. In a field where so many segments have witnessed a dramatic shift in marketing nomenclature, the task becomes that much more difficult.  More than a few of the older conventions no longer apply so if you have more than a decade of experience in the field, it never hurts to brush up on new standards.

To that end, I published an article at ArtsHacker today that reviews a handy online resource ion the form of a Headline Analyzer from CoSchedule.com. If your initial reaction to an automated, algorithm driven copy tool is “no thanks” then you need to resist the temptation for getting sucked into preconceived notions and give the post a read.

Read That Time When You Tried To Write A Powerful Headline But Failed At ArtsHacker.com

About Drew McManus

"I hear that every time you show up to work with an orchestra, people get fired." Those were the first words out of an executive's mouth after her board chair introduced us. That executive is now a dear colleague and friend but the day that consulting contract began with her orchestra, she was convinced I was a hatchet-man brought in by the board to clean house.

I understand where the trepidation comes from as a great deal of my consulting and technology provider work for arts organizations involves due diligence, separating fact from fiction, interpreting spin, as well as performance review and oversight. So yes, sometimes that work results in one or two individuals "aggressively embracing career change" but far more often than not, it reinforces and clarifies exactly what works and why.

In short, it doesn't matter if you know where all the bodies are buried if you can't keep your own clients out of the ground, and I'm fortunate enough to say that for more than 15 years, I've done exactly that for groups of all budget size from Qatar to Kathmandu.

For fun, I write a daily blog about the orchestra business, provide a platform for arts insiders to speak their mind, keep track of what people in this business get paid, help write a satirical cartoon about orchestra life, hack the arts, and love a good coffee drink.

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2 thoughts on “A Handy Resource For Writing Headlines

  1. Very cool tool. I have to write a press release to go out next week and tried some headlines in it. The tool is quite robust and did good analysis on several headlines I tried. Not sure if I will get a good final score before my deadline but it is usefull in sorting out possibilities! Dileep

  2. It’s certainly a fun little rabbit hole but the one element I wouldn’t get too hung up on is the overall score. Just to see what the results would be, I took the top headlines from the all time top 20 articles here and from a few other outlets I run to see what the scores are and they were all over the map via the overall score. But the interesting part is when drilling down to section results, you could begin to see where the value came from.

    Having said that, I did tweak a few posts and am watching to see if it has any impact on organic search results.

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