tven for seasoned professionals, writing powerful and effective headlines isn’t always second nature. In a field where so many segments have witnessed a dramatic shift in marketing nomenclature, the task becomes that much more difficult. More than a few of the older conventions no longer apply so if you have more than a decade of experience in the field, it never hurts to brush up on new standards.
To that end, I published an article at ArtsHacker today that reviews a handy online resource ion the form of a Headline Analyzer from CoSchedule.com. If your initial reaction to an automated, algorithm driven copy tool is “no thanks” then you need to resist the temptation for getting sucked into preconceived notions and give the post a read.Read That Time When You Tried To Write A Powerful Headline But Failed At ArtsHacker.com