Audience Development
Raisin Brahms
Mon, Jul 7, 2008
by Drew McManus
In case you haven’t seen it already, there’s a terrifically funny commercial from the Americans for the Arts created by the Leo Burnett agency. Although I don’t think the ad will have much impact on the general cultural consciousness but there’s no escaping the fact that this is one clever and creative spot. By pure
Sometimes, The Best Parallel Is Perpendicular
Mon, Jun 6, 2008
by Drew McManus
A few months ago I had an intriguing email exchange with Erik Hanberg, former Managing Director of the Grand Cinema, a non-profit art-house movie theater in downtown Tacoma, WA. We were discussing the similarities and differences between the field of orchestra management and art-house movie theaters and he shared an instance from his time managing
Institutional Blogging
Tue, Jun 6, 2008
by Drew McManus
The more I look back at the National Performing Arts Convention (NPAC) session on blogging, the more gratifying the experience becomes. The mix of panelists was ideal and if there was any one point attendees could take away from the event it is this: blogging is not only good for performing arts organizations, but increasingly
Looking Ahead To Organizational Blogging
Fri, May 5, 2008
by Drew McManus
After posting a blog earlier in the week about the Edmonton Symphony’s new blog, I received a number of emails from marketing professionals pointing out blogs they currently like and asking a bunch of questions about the nuts and bolts behind starting an organizational blog. Coincidentally, one of my favorite geek blogs, problogger.net, posted a
Getting Empowered in Columbus
Fri, Apr 4, 2008
by Drew McManus
Although the topic usually doesn’t get much attention beyond the discussion stage, discovering meaningful ways to empower patrons is critical for the future success of this business. Fortunately, the internet offers a wide range of tools to those with the energy, concern, and inclination to build interest in their local orchestra. One superb example recently
