Audience Development
Create The Market
Wed, Mar 3, 2008
by Drew McManus
I ran across an interesting blog post at evancarmichael.com about Akio Morita, founder of Sony. Within a series of installments that chronicle the growth of Morita’s company, there is one post called "Create the Market Where There Is None." The article goes on to examine some specific components where Sony profited by focusing on creating
Another Perspective On Conductors Talking From The Podium
Wed, Feb 2, 2008
by Drew McManus
Has talking before each piece taken the mojo out of a performance? I know from personal experience that in the past few seasons I’ve found myself wishing that the conductor would wrap it up and get to the music. On other occasions, I’ve thoroughly enjoyed listening to what a conductor has to say, regardless of
I Wonder What They Would Do For Ticket Sales
Mon, Feb 2, 2008
by Drew McManus
An article in the 2/13/2008 edition of The Hollywood Reporter examines a NYU study that determined blog posts can triple album sales. This is an early step toward quantifying the impact new media has on the cultural consciousness…
Getting Back On The Psychologist’s Couch
Tue, Nov 11, 2007
by Drew McManus
Yesterday, my blogging neighbor, Jason Heath, posted an article at Arts Addictwhich touches on the psychology of performers and how it impacts interpersonal artistic relationships. It is a great topic and made me think about how the orchestra business could take better advantage of consumer psychology when approaching audience development…
Substance Over Shadows
Mon, Oct 10, 2007
by Drew McManus
Last week’s article examining how orchestras should approach using new online technologies generated a great deal of interest. As it turns out, it was also well-timed as the Minnesota Orchestra (MN Orch) launched a website during the same week designed to feature nearly all of the online tools discussed in the article. The website came
