While in Chicago over the weekend, my wife and I took the time to visit the Museum of Science and Industry. By the end of the afternoon I was reflecting on which exhibits made the greatest impact and something dawned on me (warning: the remainder of this article contains pictures of fuzzy baby chicks)…
Audience Development
More On The Great Ticket Debate
It seems like the issue of ticket prices is quickly making the rounds among the usual blog suspects. I’m glad to see so many people jumping on board with the discussion, although I know some managers are sick to death of it; it’s something which deserves this level of scrutiny…
It’s More About Ticket Prices Than You Think
Back at the beginning of the month, Philadelphia Inquirer music critic, Peter Dobrin, published one of the best articles on classical music and orchestras I’ve read in the mainstream media this year. Unfortunately, it was swallowed up by the more pressing news events of Hurricane Katrina. Nevertheless, it’s worth examining now…
Checking Up On The Soundcheck Programs Part 2
To continue where Part 1 left off yesterday, this installment will continue the examination of a unique audience development initiative designed to attract the under 30 demographic. Today’s article will focus on the soundcheck programs at the Nashville Symphony and the St. Louis Symphony.
Checking Up On The Soundcheck Programs
Last January I wrote an article that examined two unique programs at Toronto and Nashville designed to develop an audience base from the currently underrepresented below 30 demographic. At that time, the numbers from the 02-03 season showed that the Toronto program had been very successful and the Nashville program was building momentum.