Drew McManus on the Orchestra business | est. 2003

Social Media

Sometimes, You Just Need A Reminder

Tue, Jun 6, 2016
by Drew McManus
Facebook
The other week, my wife asked “why don’t you have more friends than you do on Facebook?” Granted, this question came from someone with 4,600+ friends, 1,000+ followers, and 1,200+ in her friend request queue (the latter isn’t far behind my total friend count), so any meaningful reply warranted some forethought. After some internal monologue
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Speaking Of Social Media Damage Control…

Tue, Apr 4, 2015
by Drew McManus
Social Media Response Guide
In a timely coincidence with the recent Toronto Symphony / Valentina Lisitsa social media equivalent of Godzilla vs. Mothra, ArtsHacker Phil Paschke published an article on 4/12/15 that includes a social media response flow chart by Jonathan Michael at Bplans.com that should not only be a mobile device shortcut but printed out, framed, and sitting on
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Join Me Today On Twitter For Audience Relations

Thu, Apr 4, 2013
by Drew McManus
I’ll be taking part in a Twitter chat today about Orchestra Management and Audience Relations; especially during difficult periods such as contentious labor disputes. The Twitter chats are the brainchild of Shoshana Fanizza, from Audience Development Specialists, and feature a variety of specialists throughout the field to talk about specific topics related to…wait for it…audience
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Social Media Fail

Mon, Jul 7, 2012
by Drew McManus
In the rush to engage and reach out to new audiences, it can be all too easy to forget that one of the overriding goals is to get people to concerts; which means all of the followers, fans, likes and shares in the world aren’t worth much if they don’t help sell tickets. The last
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Digital Strategy Done Right

Tue, May 5, 2012
by Drew McManus
Today’s post is an unmitigated must-read for anyone involved with arts marketing. Recently, Austin Lyric Opera (ALO) Marketing Director, Marc van Bree, published an extraordinarily detailed series of articles that covers everything related to the ALO’s 2011-2012 season website redesign and associated digital strategy update. The series not only serves as a superb guide for
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Adaptistration by Drew McManus LLC is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International.
Permissions beyond the scope of this license may be available at https://adaptistration.com/about/terms-of-use-and-permissions/.

PROFESSIONAL DISCLOSURE

Given the author’s position as an arts consultant and technology provider, he does not publish articles examining or focusing on current clients without first obtaining the client’s written permission.

EDITORIAL COMMITMENT

In order to ensure accuracy and provide a comprehensive perspective on any topic, I allow any individual or person officially representing an organization that appears in any Adaptistration article to submit a response which will be published, unedited. Responses are limited to 200 words and must address the issues at hand and the individuals and/or organizations must also be willing to maintain an open dialog for continued discussion.