Marketing – Page 19 – Adaptistration

Get To Know Your Millennials

Monday, January 26th, 2015 by Drew McManus

I published an article today at ArtsHacker.com that examines an entirely useful infographic from badegeville.com about the marketing and employment habits of Millennials. It’s a wonderfully comprehensive infographic in that it doesn’t gloss over a few key points and instead, focuses on a broader data cross section. At the same time, the data is presented from the value perspective of a typical commercial enterprise but the ArtsHacker post covers a few key excerpts …

Some Good News For Indianapolis

Tuesday, December 9th, 2014 by Drew McManus

According to an article in the 12/6/2014 edition of the Indianapolis Business Journal by Lou Harry, it looks like things are looking better for the Indianapolis Symphony Orchestra (ISO) since their bout of labor problems and prolonged executive dysfunction. The article reports that the orchestra’s recent marketing investment in their holiday pops program, “Yuletide Celebration,” has been paying off. For 2014, ISO added VIP seats—which include valet parking and meet-and-greets with …

Is Your Group Doing Something For Black Friday?

Tuesday, November 25th, 2014 by Drew McManus

The onslaught of Thanksgiving shopping days are at hand: Black Friday, Small Business Saturday, and Cyber Monday. By this time last year, my inbox was flowing with promotional offers from performing arts organizations but this year is a comparative trickle which makes me wonder if the timing has shifted or if arts groups are scaling back this season. Perhaps performing arts orgs need to get on the radar of deal tracking …

Can You Come Up With The Ultimate Orchestra Slogan?

Wednesday, September 8th, 2021Thursday, September 25th, 2014 by Drew McManus

Orchestra slogans can be a slippery slope, remember the dreadful Philadelphia Orchestra “Unexpect Yourself” campaign/slogan from 2010? But when they work, they can really stick and give a nice force multiplier boost to overall ticket sales, awareness, and good old fashioned buzz. To that end, the Chattanooga Symphony & Opera (CSO) recently launched a social media call for slogans and/or catchphrases they can use for their 2014/15 season. For now, the …

How To Create Relevant JDs for 21st Century Arts Marketers

Friday, August 29th, 2014 by Drew McManus

We must have reached a tipping point in this business and whatever the reason, all I know is that the last several weeks have seen a few dozen requests from CEOs and VPs cross my inbox related to what sorts of tech oriented skill sets should be included on contemporary marketing, box office, and communication job descriptions (JD). Most of my Venture Platform users do this on a regular basis whenever …