Marketing
Get To Know Your Millennials
Mon, Jan 1, 2015
by Drew McManus
I published an article today at ArtsHacker.com that examines an entirely useful infographic from badegeville.com about the marketing and employment habits of Millennials. It’s a wonderfully comprehensive infographic in that it doesn’t gloss over a few key points and instead, focuses on a broader data cross section. At the same time, the data is presented from the
Some Good News For Indianapolis
Tue, Dec 12, 2014
by Drew McManus
According to an article in the 12/6/2014 edition of the Indianapolis Business Journal by Lou Harry, it looks like things are looking better for the Indianapolis Symphony Orchestra (ISO) since their bout of labor problems and prolonged executive dysfunction. The article reports that the orchestra’s recent marketing investment in their holiday pops program, “Yuletide Celebration,”
Is Your Group Doing Something For Black Friday?
Tue, Nov 11, 2014
by Drew McManus
The onslaught of Thanksgiving shopping days are at hand: Black Friday, Small Business Saturday, and Cyber Monday. By this time last year, my inbox was flowing with promotional offers from performing arts organizations but this year is a comparative trickle which makes me wonder if the timing has shifted or if arts groups are scaling
Can You Come Up With The Ultimate Orchestra Slogan?
Thu, Sep 9, 2014
by Drew McManus
Orchestra slogans can be a slippery slope, remember the dreadful Philadelphia Orchestra “Unexpect Yourself” campaign/slogan from 2010? But when they work, they can really stick and give a nice force multiplier boost to overall ticket sales, awareness, and good old fashioned buzz. To that end, the Chattanooga Symphony & Opera (CSO) recently launched a social
How To Create Relevant JDs for 21st Century Arts Marketers
Fri, Aug 8, 2014
by Drew McManus
We must have reached a tipping point in this business and whatever the reason, all I know is that the last several weeks have seen a few dozen requests from CEOs and VPs cross my inbox related to what sorts of tech oriented skill sets should be included on contemporary marketing, box office, and communication
