Marketing
A Tangled Web We Weave
Fri, Feb 2, 2012
by Drew McManus
The inimitable Lisa Hirsch posted a fascinating article at The Iron Tongue of Midnight on 2/15/2012 that vents some frustration with her attempts to utilize subscriber benefits at the San Francisco Symphony. Hirsch takes the time to lay out what she perceives as a fine print laden subscriber benefit program.
Finding The Elusive Non-Economic Conversion Goal
Wed, Feb 2, 2012
by Drew McManus
When it comes to website design, identifying the primary conversion goals is pretty straightforward: sell tickets and collect donations. But what about all the other content; should everything on the site be designed to funnel into the hard-sell targets? In short, no; but the lack of clearly defined conversion goals can make content planning a
Smart QR Code Design For Maximizing Conversion From Mailings
Fri, Jan 1, 2012
by Drew McManus
It’s always fun when unrelated items converge in just the right way at just the right time to uncover something useful. Case in point, I received four single show sales mailings from performing arts organizations (one orchestra, one opera, and two performing arts centers) and a domain name renewal notice and when all five pieces
Designing Smart Unsubscribe Pages
Wed, Jan 1, 2012
by Drew McManus
It’s no secret that marketing and development email blast overload is a real problem for this business. If you need an idea about how much negative blow-back is bouncing around out there check out some Yelp reviews of orchestras (there are a few good ones featured here).
Stop Being Such A Control Freak And Be Glad For The Yelp
Mon, Dec 12, 2011
by Drew McManus
Although it might not make Michael Kaiser or Rocco Landesman very happy, the growth of citizen critics and independent reviewers is beginning to have an undeniable impact on performing arts organizations. Case in point, Holly Mulcahy published an article at Neo Classical today titled Yelp Me Out which examines orchestra reviews at the social media
