The inimitable Lisa Hirsch posted a fascinating article at The Iron Tongue of Midnight on 2/15/2012 that vents some frustration with her attempts to utilize subscriber benefits at the San Francisco Symphony. Hirsch takes the time to lay out what she perceives as a fine print laden subscriber benefit program.
Marketing
Finding The Elusive Non-Economic Conversion Goal
When it comes to website design, identifying the primary conversion goals is pretty straightforward: sell tickets and collect donations. But what about all the other content; should everything on the site be designed to funnel into the hard-sell targets? In short, no; but the lack of clearly defined conversion goals can make content planning a real chore.
Smart QR Code Design For Maximizing Conversion From Mailings
It’s always fun when unrelated items converge in just the right way at just the right time to uncover something useful. Case in point, I received four single show sales mailings from performing arts organizations (one orchestra, one opera, and two performing arts centers) and a domain name renewal notice and when all five pieces were strewn across the desk, it was tough to miss how the renewal notice was vastly superior in conversion-oriented design.
Stop Being Such A Control Freak And Be Glad For The Yelp
Although it might not make Michael Kaiser or Rocco Landesman very happy, the growth of citizen critics and independent reviewers is beginning to have an undeniable impact on performing arts organizations. Case in point, Holly Mulcahy published an article at Neo Classical today titled Yelp Me Out which examines orchestra reviews at the social media oriented review website, yelp.com.