Drew McManus on the Orchestra business | est. 2003

Marketing

I’m Not The Only One Paying Attention To Orchestra Websites

Wed, Mar 3, 2010
by Drew McManus
I was thrilled to see an article in the 3/29/2009 edition of the Chicago Sun-Times by columnist  that examines the Chicago Symphony Orchestra’s (CSO) new website. By and large it is a very complimentary article but one item of note is the attention focused on how important usability is to revenue performance. In the article,
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Who Else Wants To Know More About Analytics?

Tue, Dec 12, 2009
by Drew McManus
In the space of a few years, Google Analytics has evolved into one of the most useful tools an organization can use to help identify its website traffic. Described by Google, Analytics is “the enterprise-class web analytics solution that gives you rich insights into your website traffic and marketing effectiveness. Powerful, flexible and easy-to-use features
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A Step By Step Guide To Improving Outreach Through Social Media

Mon, Dec 12, 2009
by Drew McManus
Last Friday’s new media quick-start guide for Twitter was a BIG hit, thanks to everyone for the wonderful feedback. Ultimately, I’m very happy so many folks are getting something useful out of the advice. One of the questions that came in via email was if I had any ideas for using one new media platform
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It’s Black Friday

Fri, Nov 11, 2009
by Drew McManus
In the spirit of frenzied spending, Adaptistration is offering its own one day only Black Friday sale: 40% off an Orchestra Website Review subscription at Adaptistration Premium. You can help yourself to this massive discount by visiting the secret discount page (sorry, the promotion has expired). Speaking of Black Friday sales, even though I’m on
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The Untapped Revenue Beyond Required Registration

Mon, Nov 11, 2009
by Drew McManus
Since the onset of the Orchestra Website Reviews, the issue of requiring users to register in order to explore ticket information and/or make a purchase has generated a great deal of heated debate. Unfortunately, most positions boiled down to hunch rather than anything supported by quantifiable data but an article by Jared M. Spool published
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Adaptistration by Drew McManus LLC is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International.
Permissions beyond the scope of this license may be available at https://adaptistration.com/about/terms-of-use-and-permissions/.

PROFESSIONAL DISCLOSURE

Given the author’s position as an arts consultant and technology provider, he does not publish articles examining or focusing on current clients without first obtaining the client’s written permission.

EDITORIAL COMMITMENT

In order to ensure accuracy and provide a comprehensive perspective on any topic, I allow any individual or person officially representing an organization that appears in any Adaptistration article to submit a response which will be published, unedited. Responses are limited to 200 words and must address the issues at hand and the individuals and/or organizations must also be willing to maintain an open dialog for continued discussion.