Drew McManus on the Orchestra business | est. 2003

Marketing

Getting Musicians Involved

Thu, Nov 11, 2008
by Drew McManus
Following the Canadian Orchestra Website Review, Calgary Philharmonic Bassist (and TAFTO 2008 contributor), Matt Heller, posted an article at his blog the other week which questioned the value of posting contact information for musicians. Based on the parameters Matt approached the topic I would agree with his conclusions, especially with regard to obligating musicians to
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You Say Tomato…

Wed, Sep 9, 2008
by Drew McManus
Yesterday, I received two orchestra press releases, both of which referred to their music director in the subheading as a "beloved" figure. "Beloved," really? The use of this particular adjective in the context of each PR (announcing the respective orchestra’s upcoming regional tour) projected an entirely self-serving image. Granted, writing creative PR copy can become
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A Marketing Professional’s Dream

Tue, Sep 9, 2008
by Drew McManus
The story is a shorter, modern day real-life Red Violin: a confirmed Stradivarius more or less fades from public attention for 40 years only to resurface in a bank vault practically across the street from a major symphony orchestra. This is precisely the case with the Lipinski Stradivarius violin and Milwaukee Symphony Orchestra (MSO) concertmaster,
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Raisin Brahms

Mon, Jul 7, 2008
by Drew McManus
In case you haven’t seen it already, there’s a terrifically funny commercial from the Americans for the Arts created by the Leo Burnett agency. Although I don’t think the ad will have much impact on the general cultural consciousness but there’s no escaping the fact that this is one clever and creative spot. By pure
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Do Preview Clips Sell Tickets?

Thu, Jul 7, 2008
by Drew McManus
I had a fascinating conversation yesterday with someone in the business about whether or not preview audio clips have any impact on selling concert tickets. Conventional wisdom would dictate that giving people a sample of something before they buy is usually a good thing and clips via an orchestra’s website has any measurable impact on
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Adaptistration by Drew McManus LLC is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International.
Permissions beyond the scope of this license may be available at https://adaptistration.com/about/terms-of-use-and-permissions/.

PROFESSIONAL DISCLOSURE

Given the author’s position as an arts consultant and technology provider, he does not publish articles examining or focusing on current clients without first obtaining the client’s written permission.

EDITORIAL COMMITMENT

In order to ensure accuracy and provide a comprehensive perspective on any topic, I allow any individual or person officially representing an organization that appears in any Adaptistration article to submit a response which will be published, unedited. Responses are limited to 200 words and must address the issues at hand and the individuals and/or organizations must also be willing to maintain an open dialog for continued discussion.