Marketing
I Wonder What They Would Do For Ticket Sales
Mon, Feb 2, 2008
by Drew McManus
An article in the 2/13/2008 edition of The Hollywood Reporter examines a NYU study that determined blog posts can triple album sales. This is an early step toward quantifying the impact new media has on the cultural consciousness…
Microsites: The Future Of Performing Arts Websites?
Thu, Feb 2, 2008
by Drew McManus
I was hoping that Monday’s article about the "Ode To A Ford" project would spark a comment or two about the added value Ford’s microsite added to what is a straight-up viral ad campaign. I remember having a conversation with a colleague who doesn’t work in the orchestra business and isn’t a musician about a
How To Connect With New Media: Part 5
Thu, Feb 2, 2008
by Drew McManus
The final installment in this series will wrap up all of the loose ends from in addition to examining some do’s and don’ts for both new media outlets and performing arts organizations. We’ll also look at some current efforts to reach out to new media outlets among orchestral organizations…
How To Connect With New Media: Part 4
Wed, Feb 2, 2008
by Drew McManus
Part 3 of this series offered practical advice on how performing arts organizations can build genuine relationships with new media outlets. It also presented detailed instructions on how to design marketing materials especially for new media sources that are capable of making the most out of those relationships. In order to assist organizations with these
How To Connect With New Media: Part 3
Tue, Feb 2, 2008
by Drew McManus
Part 2 of this series offered practical advice on how to become familiar with new media outlets by reading and becoming involved through the art of submitting comments. This installment will expand on those initial steps by exploring constructive methods for building direct and enduring relationships with new media authors as well as how to
