Marketing
If You Had Campaigns Running During Facebook’s Outage, You Felt Some Pain
Thu, Oct 10, 2021
by Drew McManus
Thanks to everyone who participated in Monday’s poll asking about the impact Facebook’s outage was having on your digital campaign performance. The poll generated 56 responses and based on those replies, the outage caused more than an inconvenience blip. Good news is just over a third of respondents reported that they weren’t running any campaigns
Every Single Page At Your Website Needs A Goal
Tue, Sep 9, 2021
by Drew McManus
Conversion goals are one of those odd things every arts marketer seems to know they need but for whatever reason, most groups have too many webpages with zero goals. For those on the outside of marketing-jargon, conversion goals are the thing you want a visitor to do at your website. For the most part, they
Which Orchestra Has The Best 2021-2022 Slogan?
Thu, Sep 9, 2021
by Drew McManus
Even in non-pandemic times, coming up with a good slogan takes some work but I’ve been curious to see how groups are approaching this task as many are launching back into concert activity. Setting aside the gratuitous use of exclamation points, most are a variation of the following: [orchestra name] is back! The Music’s Back!
Let Me Say This Plainly: We Need A Cultural De-Jargonizer
Thu, May 5, 2021
by Drew McManus
This seems to be a week of realization when it comes to a larger need to move away from jargon and toward more accessible language. Joe Patti posted something yesterday that introduced me to a wonderful article by Trevor O’Donnell that espouses the need for dejargonizing marketing material. Hot on the heels of Joe’s post
Let’s Use This Opportunity To Rid Ourselves Of Some Bad Habits
Tue, Apr 4, 2021
by Drew McManus
As groups are beginning to gear up for concert activity in one form or another in the post-pandemic environment, it’s worth taking advantage of some opportunities to shed ourselves of bad habits. Case in point, streamlined program notes and marketing content offers an opportunity to excise the Adjective That Must Not Be Named (Beloved) and
