If You Had Campaigns Running During Facebook’s Outage, You Felt Some Pain

Thanks to everyone who participated in Monday’s poll asking about the impact Facebook’s outage was having on your digital campaign performance. The poll generated 56 responses and based on those replies, the outage caused more than an inconvenience blip.

Good news is just over a third of respondents reported that they weren’t running any campaigns on the day of the outage, so they dodged a bullet.

When those non-campaign responses are filtered out, the impact begins to clarify:

  • Extremely negative impact: 12 percent
  • Very negative impact: 38 percent
  • Moderately negative impact: 19 percent
  • Slightly negative impact: 25 percent
  • Not at all: 6 percent

Exactly half of respondents indicated the outage and a very or extremely negative impact while the remaining groups indicated various degrees of lesser impact.

While outages like that aren’t common, it is still a good reminder to have contingency plans in place to help pick up any slack.

About Drew McManus

"I hear that every time you show up to work with an orchestra, people get fired." Those were the first words out of an executive's mouth after her board chair introduced us. That executive is now a dear colleague and friend but the day that consulting contract began with her orchestra, she was convinced I was a hatchet-man brought in by the board to clean house.

I understand where the trepidation comes from as a great deal of my consulting and technology provider work for arts organizations involves due diligence, separating fact from fiction, interpreting spin, as well as performance review and oversight. So yes, sometimes that work results in one or two individuals "aggressively embracing career change" but far more often than not, it reinforces and clarifies exactly what works and why.

In short, it doesn't matter if you know where all the bodies are buried if you can't keep your own clients out of the ground, and I'm fortunate enough to say that for more than 15 years, I've done exactly that for groups of all budget size from Qatar to Kathmandu.

For fun, I write a daily blog about the orchestra business, provide a platform for arts insiders to speak their mind, keep track of what people in this business get paid, help write a satirical cartoon about orchestra life, hack the arts, and love a good coffee drink.

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