Thanks to everyone who participated in Monday’s poll asking about the impact Facebook’s outage was having on your digital campaign performance. The poll generated 56 responses and based on those replies, the outage caused more than an inconvenience blip.
Good news is just over a third of respondents reported that they weren’t running any campaigns on the day of the outage, so they dodged a bullet.
When those non-campaign responses are filtered out, the impact begins to clarify:
- Extremely negative impact: 12 percent
- Very negative impact: 38 percent
- Moderately negative impact: 19 percent
- Slightly negative impact: 25 percent
- Not at all: 6 percent
Exactly half of respondents indicated the outage and a very or extremely negative impact while the remaining groups indicated various degrees of lesser impact.
While outages like that aren’t common, it is still a good reminder to have contingency plans in place to help pick up any slack.
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