Marketing
How To Connect With New Media: Part 2
Mon, Feb 2, 2008
by Drew McManus
Part 1 of this series defined new media and how performing arts organizations can identify and categorize new media outlets into local, national, and international sources. This installment will continue by detailing how you can familiarize yourself with the sources you’ve identified and make initial contacts…
How To Connect With New Media: Part 1
Fri, Feb 2, 2008
by Drew McManus
New Media: who they are and where to find them. This installment is designed to help establish a collective understanding of what constitutes new media which can be used to move forward. Once that straightforward task is completed we’ll examine how to begin categorizing new media outlets in a way that will benefit your organization
How To Connect With New Media: An Introduction
Wed, Jan 1, 2008
by Drew McManus
This June, I have the honor of serving as a speaker in one of the National Performing Arts Convention’s breakout sessions titled The Online Salon Movement. The session’s description promotes the event as a wide ranging commentary and discussion on how performing arts organizations can interact with new forms of media and the public at
Getting Back On The Psychologist’s Couch
Tue, Nov 11, 2007
by Drew McManus
Yesterday, my blogging neighbor, Jason Heath, posted an article at Arts Addictwhich touches on the psychology of performers and how it impacts interpersonal artistic relationships. It is a great topic and made me think about how the orchestra business could take better advantage of consumer psychology when approaching audience development…
Substance Over Shadows
Mon, Oct 10, 2007
by Drew McManus
Last week’s article examining how orchestras should approach using new online technologies generated a great deal of interest. As it turns out, it was also well-timed as the Minnesota Orchestra (MN Orch) launched a website during the same week designed to feature nearly all of the online tools discussed in the article. The website came
