Web/Tech

Understanding The Importance Of Legacy Costs

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Adaptistration People 039

Anyone working in the labor side of things inside the orchestra and opera fields knows how much impact legacy costs have on an institution’s expense structure. Larger budgets typically mean larger legacy costs, especially pension obligations. And while that’s not going to be changing anytime soon, legacy costs in other departments have been creeping up over the years. A good example is the total cost of ownership for web-based platforms. These …

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#TBT Figure Out What’s What

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Adaptistration People 082

In light of the post earlier this week about conference session about creating request for proposals I’ll be hosting at #18NTC, it makes sense to focus today’s #TBT entry on one of the more popular articles over the years that walks readers through the differences between websites, box office, and customer relationship management (CRM) systems. These are at the heart of the #18NTC session and they are still among the most common elements …

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Attention Arts Marketers: If You Don’t Master This Skill By The End Of 2018, You’re Going To Be Obsolete

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Adaptistration People 130

If you’re an arts marketer or work as a web content manager for an arts org, there is a key skill you need to master before the end of 2018. Forward thinking groups will make this a must-have skill via job descriptions and even include some tests for candidates to complete during final interview rounds. Simply put, you must learn how to use a graphics editing program to properly optimize images …

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Is Your Website WCAG 2.0 Compliant?

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Adaptistration People 048

A recent conversation with a colleague reiterated the importance of confirming whether your organization’s website has any requirements to comply with Web Content Accessibility Guidelines (WCAG) 2.0 standards. If you aren’t already familiar with web accessibility standards, drop by the Web Content Accessibility Guidelines (WCAG) 2.0 site. Although not overwhelming, there is a good bit of material there, some of which you’ll need to speak with your developer about. At the same time, …

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Net Neutrality Ends April 23rd. Here’s What You Should Do To Prepare

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Recent last-ditch efforts to block the repeal of net neutrality in the Senate have failed (be sure to hold your senators responsible if they voted against protecting net neutrality) so barring any unexpected developments, the Federal Communications Commission (FCC) has ordered net neutrality to end on April 23, 2018. Here’s what you should do to prepare. 1) Don’t Panic 2) Be Proactive 3) If You Use Providers: Start Communicating 4) If You …

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