Web/Tech
Copywriting Errors That Can Ruin Your Orchestra's Website
Thu, Jun 6, 2011
by Drew McManus
There’s a wonderful article at Smashing Magazine by Bradd Shorr entitled Five Copywriting Errors That Can Ruin a Company’s Website. Although geared toward more of a geek crowd there’s quite a bit for orchestra professionals to benefit from so to that end, I’m going to highlight some of Shorr’s points within the context of our
Adaptistration Has The Best Readers
Thu, Mar 3, 2011
by Drew McManus
There has been some fantastic discussion from the Square credit card reader system post from 3/15/2011. In particular, Colorado Springs Philharmonic Marketing Manager Nathan Willers provided some excellent, and candid, firsthand insight into the service. [Spoiler alert: he has good things to say about Square]…
Using Orchestra Website Humor As A Learning Tool
Thu, Mar 3, 2011
by Drew McManus
Proper Discord posted another one of their so-true-you-have-to-laugh videos the other day. The latest installment focuses on the all too common practice of overloading an orchestra website’s homepage.
What’s In a Name? Part 3
Fri, Sep 9, 2010
by Drew McManus
It has been awhile since we examined the issue of orchestra domain names (here and here) but a recent comment to an article about the Detroit Symphony Orchestra musician website made me realize that all of the attention and advice here directed toward orchestra associations on the importance of registering domain names applies equally to
A Conversation With An Orchestra Website
Fri, Aug 8, 2010
by Drew McManus
Properdiscord.com recently posted a video entitled A conversation with an orchestra website preceded by the following description: “I was looking at orchestra websites today. They annoyed me. I started to wonder what they would say if they could talk.” True that. And the resulting video is laugh out loud hilarious. With the annual orchestra website
