Drew McManus on the Orchestra business | est. 2003

Web/Tech

Another Orchestra Dips Its Toe Into The Blogging Waters

Tue, May 5, 2008
by Drew McManus
Amidst the sea of orchestra owned and authored blogs popping up throughout the blogosphere, I’ve noticed one new addition that seems to have figured out that in order to encourage positive results, you have to use the blog for something besides a PR aggregator. In particular, the Edmonton Symphony Orchestra (ESO) launched a new orchestra
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Adaptistration Poll: RSS Preferences

Thu, Mar 3, 2008
by Drew McManus
Last week, a reader contacted me asking about why Adaptistration doesn’t use full length posts in its RSS feed. A thoughtful exchange ensued and as it has been some time since I last surveyed readers on the topic, it seemed as though the best course of action would be to poll current readers on their
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A Tangled Web Indeed

Tue, Mar 3, 2008
by Drew McManus
If you haven’t read it yet, Ron Spigelman posted an excellent article on 3/22/2008 at Sticks and Drones about some recent changes made to the Shreveport Symphony Orchestra (SSO) website. Although the ongoing situation in Columbus has had a great deal of attention, there is an equally significant series of events developing in Shreveport between
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A Viral Marketer, An Orchestra, And A Brewmaster Walk Into A Bar…

Fri, Mar 3, 2008
by Drew McManus
Thanks to the seemingly endless creativity among the folks who marketing beer, Victoria Bitter (a brand in the Fosters chain commonly referred to as VB) launched a viral ad campaign toward the end of 2007 that featured 95 musicians from the Melbourne Symphony Orchestra and Orchestra Victoria performing solely on 451 VB bottles and 6
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Another Take On Orchestral Microsites

Thu, Mar 3, 2008
by Drew McManus
As an interesting continuation to the topic of orchestral microsites a reader sent along a link to the Berlin Philharmonic Cello Challenge, a microsite of the Berlin Philharmonic website. The microsite is designed entirely in Flash and although it is apparent that they spent a great deal of time on the microsite’s aesthetic quality, it
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Adaptistration by Drew McManus LLC is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International.
Permissions beyond the scope of this license may be available at https://adaptistration.com/about/terms-of-use-and-permissions/.

PROFESSIONAL DISCLOSURE

Given the author’s position as an arts consultant and technology provider, he does not publish articles examining or focusing on current clients without first obtaining the client’s written permission.

EDITORIAL COMMITMENT

In order to ensure accuracy and provide a comprehensive perspective on any topic, I allow any individual or person officially representing an organization that appears in any Adaptistration article to submit a response which will be published, unedited. Responses are limited to 200 words and must address the issues at hand and the individuals and/or organizations must also be willing to maintain an open dialog for continued discussion.