Substance Over Shadows

Insidetheclassics

Last week’s article examining how orchestras should approach using new online technologies generated a great deal of interest. As it turns out, it was also well-timed as the Minnesota Orchestra (MN Orch) launched a website during the same week designed to feature nearly all of the online tools discussed in the article. The website came to my attention via an invitation at Facebook from Sam Bergman, MO violist, to attend a concert event from a series that is the new website’s namesake Inside The Classics. The website’s home page, (featured to your left, click to enlarge), is dominated by photos of Bergman and MO assistant conductor Sarah Hatsuko Hicks and demonstrates that this is not a typical orchestra website project…

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Will You Be My Friend?

Logo_facebookrgb7inch

If you haven’t had the opportunity to go in and see what Facebook is all about, I recommend you carve some time into your schedule and get up to speed. According to their website, “Facebook is a social utility that helps people communicate more efficiently with their friends, family and coworkers. The company develops technologies that facilitate the sharing of information through the social graph, the digital mapping of people’s real-world social connections.”  After giving Facebook a spin for the past week, I have to say that it is a fairly remarkable piece of technology that has some real potential for use by the orchestra field…

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2005 Orchestra Website Review Surprise: What’s In A Name?

When it comes to an orchestra’s domain name, you can easily apply the old real estate adage of “location, location, location”, but in the case of a domain name the “location” is really all about how simple it is for potential visitors to reach their internet address. As it turns out, some orchestras had the prudence to secure as many domain names associated to their ensemble name as possible. Others didn’t…

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