How To Connect With New Media: Part 1

New Media: who they are and where to find them.

This installment is designed to help establish a collective understanding of what constitutes new media which can be used to move forward. Once that straightforward task is completed we’ll examine how to begin categorizing new media outlets in a way that will benefit your organization best…

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How To Connect With New Media: An Introduction

This June, I have the honor of serving as a speaker in one of the National Performing Arts Convention’s breakout sessions titled The Online Salon Movement. The session’s description promotes the event as a wide ranging commentary and discussion on how performing arts organizations can interact with new forms of media and the public at large. “At a time when more traditional media outlets continue to shrink arts coverage, a wide variety of passionate bloggers writing about all of the performing arts have developed an audience of millions of readers and have challenged the critical paradigm by building a new dialogue about the arts.” I couldn’t think of a better way to describe the state in which new media exists and it got me thinking about how orchestras can enhance that interaction by refining how they reach out to these diverse outlets. To that end, I’ve come up with this series of articles to help orchestras identify, contact, and maintain relationships with new media…

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Getting Ahead Of The Relevancy Curve

It isn’t as though I keep up with Hollywood award shows but it was infinitely amusing to read that the Golden Globe awards were reduced to nothing more than a prolonged press conference due to the Writers Guild of America strike. At the same time, the topic made me think about awards in general and since I was also thinking about blog topics at the same time, it inspired me to go searching for blog awards…

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Make A Fortune In Virtual Cash

Do you enjoy the fictional world of the fantasy blog stock market? If so, you’re likely involved with one of the most entertaining and longest running offerings available, The self described market where players invest fictional dollars on shares in blogs has been up and running since 2003 and now attracts more than 50,000 visitors per month. Regardless if you have an account or not, I have a hot tip that will likely pay off ten-fold in the coming months…

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