Refining Your Communications Segmentation

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I read a thought provoking article by Andrew Jeong in the 12/7/21 edition Washington Post that examines a  survey conducted by the Associated Press-NORC Center for Public Affairs Research with funding from MTV about the impact the pandemic is having on their social lives, educational and career goals, and their wellbeing. The survey included telephone interviews with: 3,764 people ages 13-56 living in the United States 2,683 members of Gen Z …

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Looking For An Ideal Holiday Office Gift?

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Office gifting doesn’t have to be hard. Fortunately, Arts Admin Merit Badges are the ideal solution to an otherwise irksome quandary. And in the age of COVID where everyone is working more with less, showing acknowledgement and appreciation is more important than ever. They’re a great way for arts admins to show appreciation for hard work that simultaneously acknowledges special achievements. Given pandemic driven USPS delays, ordering sooner is better than …

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Quantifying Our Value

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The folks over at LaPlaca Cohen and Slover Linnet released the latest installment in their Culture Track series, Culture + Community in a Time of Transformation, and it’s filled with as much useful information as the initial installment. What’s especially useful is the decision to focus on underrepresented organizations in the previous report: “BIPOC-serving organizations, cultural organizations located in rural parts of the country, festivals (film, food, crafts, music), libraries, for-profit …

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#TBT Do Your New Content Managers Need A WCAG Boot Camp?

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The good news is nonprofit performing arts orgs are well on their way to restaffing after pandemic furloughs and layoffs. Having said that, the reality is many groups lost team members with website content management experience that had spent the last few years developing some killer Web Content Accessibility Guidelines (WCAG) skills. What that means is new members moving into those roles without that experience are far more likely to inadvertently …

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It’s Time To Think About Business Holiday Cards

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Business holiday cards can be a tricky task: you can always opt for safe/bland or cutesy/meme but doing something that reinforces your actual business relationship can be a tall order. Fortunately, I came across an idea years ago that does a great job at finding that sweet spot: the personalized infographic card. The infographic card does a great job at presenting shared accomplishments while simultaneously demonstrating that you’re following the client’s progress. …

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