Drew McManus on the Orchestra business | est. 2003

Happy Thanksgiving!

Wed, Nov 11, 2018
I’m taking the rest of the week off from blogging and I hope everyone will be able to set aside time to enjoy a safe and relaxing Thanksgiving with family and friends. With any luck, there will be time over the break to finish up the Music of Star Trek podcast Kickstarter video and we

Accept It Then Expand On It

Tue, Nov 11, 2018
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Every now and then a post inspires a terrific round of thoughtful feedback and that was exactly the case with yesterday’s article about the San Diego Symphony’s New You campaign. And since this isn’t 2009, most of the conversation takes place inside social media channels, which means blog readers don’t always get to stay connected.

Have You Seen The San Diego Symphony’s (SDS) “New You” Marketing Campaign Yet?

Mon, Nov 11, 2018
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The San Diego Symphony’s (SDS) New You marketing campaign is making the rounds for all the right reasons. It’s fairly straightforward: they put together a group of events to use as a starting point for new ticket buyers to consider for their first concert experience.  But in the same way a Kickstarter campaign turns viral,

Forget Coat Check, You Need To Color Check

Fri, Nov 11, 2018
Adaptistration Guy Pick a color
If you aren’t already aware of the Web Content Accessibility Guidelines (WCAG), there’s no better time than the present to get started. WCAG is a central element of a series of web accessibility guidelines published by the Web Accessibility Initiative of the World Wide Web Consortium (W3C), the main international standards organization for the Internet. In

Adaptistration Turns 15

Thu, Nov 11, 2018
Business is so busy right now that I missed my own blog anniversary. Nonetheless, November 3, 2018 marked Adaptistration’s 15th anniversary. Each year brings something new and wonderful and #15 was no exception. Let’s take a look at what Analytics tell us about this year’s highlights. Audience New readers increased by 9.2 percent. Overall traffic

Taking A Deeper Dive Into Cleveland Orchestra’s New Sexual Harassment Policies And Procedures

Wed, Nov 11, 2018
“The Cleveland Orchestra is committed to providing a safe, respectful, and ethical working environment.” This is the statement the orchestra’s representative, Senior Director of Communications Justin Holden, asked to make sure was made entirely clear and conveyed to readers. To that end, it is a pleasure to oblige that request. In addition to conveying that

Another Sexual Misconduct Related Suspension, This Time In Baltimore

Tue, Nov 11, 2018
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The 11/9/2018 edition of the Baltimore Sun published an article by Sarah Meehan that reports the decision by the Baltimore Symphony Orchestra (BSO) to suspend their concertmaster, Jonathan Carney, for what the orchestra defined as “inappropriate behavior.” The alleged incident that led to Carney’s suspension occurred at the Mid-Atlantic Symphony Orchestra where the victim accused

Everything Tech Providers Wished You Knew About Writing An RFP #NAMPC Slide Deck

Mon, Nov 11, 2018
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I’m SEA>ORD bound today and had a wonderful time at #NAMPC 2018. The presentation was a hit (more on that later) and before I forget, I wanted to make the slide deck available. Based on feedback from earlier versions of this presentation, and in order to better suit the content to NAMPC attendees, my co-presenter,

Off To Seattle And #NAMPC 2018

Fri, Nov 11, 2018
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I’m en route to Seattle for the 2018 National Arts Marketing Project Conference (#NAMPC) where I’ll be presenting Everything Tech Providers Wished You Knew About Writing An RFP (Plus The Stuff They Want To Keep Secret) along with co-presenter, Ceci Dadisman. Sunday, November 11, 2018 11:00am to 12:15pm Description Wouldn’t it be nice to have enough

More Sexual Misconduct And Institutional Unrest

Thu, Nov 11, 2018
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The 11/5/2018 edition of the Boston Globe published an article by Kay Lazar that reports on upheaval at the Boston Philharmonic. The source of their disorder comes in the form of a pair of senior artistic figures have been dismissed due to charges of sexual misconduct. Associate conductor, Benjamin Vickers, and artistic advisor, David St.
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